Bill Schenold

Official Station Pest at WCFL 1965-71

 

 The first time I was at Marina City and WCFL was the day I ditched school in 1965. I rode downtown on the old Wabash Railroad Orland Park Local, a train with a string of old 1920's passenger coaches that had seats with the old musty stench of old time furniture from when you were a kid--- (I thought I'd throw that in for atmsophere.)

I had listened to the first few months of the new Rock & Roll format on the station and it had such a bright new sound, so I went down to check it out first hand.

School started at 8:00 am -- by that time I was already riding the elevator to the 16th Floor of the Marina City office building. The whole place was brand new. There was a bowling alley in the basement and a wierd looking building which eventually housed the new studios of WFLD-TV Channel 32 (the second UHF station in town at the time) and those two "corn cob" towers with WBKB-TV's (now WLS-TV) tower on top of one of them with the famous "7" circle in neon.

The first thing you had to do at WCFL was "sneak by" the secretary at the front desk. The secretaries at the station in those early days were all "Twiggy" types -- tall skinny blondes and brunettes with tight rear ends in mini skirts wearing long false eyelashes -- you know the type -- from the mid-sixties. (Get Smart ... Man From U.N.C.L.E., 007 etc.) It's a wonder any broadcasting ever went on up there.

I somehow, and don't ask me how, always managed to get by the front desk. This was in the days before tight building security. I later found out that WCFL, in latter years, regularly recieved bomb threats. So this being in the very beginning-- it wasn't a big issue to get into the place. The reason I was able to walk around in the studios unquestioned was because a studio engineer, by the name of Al Urbanski, knew who I was from the early 1960's (1962) from my hanging around the old WYNR out on the south side where he had worked previous. At least that's my presumtion.

Jerry G. Bishop had just been hired to do mornings, replacing Jim Runyon (who, along with Joel Sebastian passed away years later) after a brief stint on the station. I recall Jerry coming through the door of control room "A" and giving me a little shit about why I wasn't in school. The engineer looked over and made some kind of remark that I can't recall now, but it was like "cool" that I was there and he enjoyed my looking over his shoulder.

Now mind you, this was on a business day of the week, so the bosses must have been around somewhere ( probably in back with the Twiggy types doing dictation or something) I was lucky to be there, and grateful for that opportunity today.

The Jingles On The Control Room Monitor

I had heard the new jingles that Chuck Blore did when I was listening to the station at home. I didn't know Chuck Blore from Chuck Mangeone at the time, all I knew was the sound of his jingles were spectacular. I had never heard station I.D.s that sounded like Walt Disney before. A few weeks ago I was trying to figure out just what it is that makes me like jingle music so much. I think the Chicago Auto Show my father used to take me to at the International Amphlitheater back in the 1950's may provide an answer.

At the auto show they used to have a big arena with a stage. On the stage was a revolving platform that held the cars they were showing. A guy would drive the car up on the stage from the right (spotlight following the car) and the announcer did his pitch while a full orchestra played in the pit (big tymp rolls and all). "See The USA In A Chevrolet" the girl sang as the car rolled down and off after doing a few turns on the automobile turntable. It was awesome. Yeah -- that's it! -- that's what influenced my enjoyment of jingles.

The first jingle I heard in the studio that morning in 1965 was "Encore-Encore". It was incredible. The sound coming out of that big RCA wall monitor (which was up and behind the engineer--for what reason I don't know) blew my socks off. You had to be there to appreciate it. This was in the days of transistor radios, where the best you could get was 5k fidelity. This however seemed like the band was right there with the singers.

I turned around to see Jerry G. out behind the microphone introducing the oldie. His voice pounded with clarity through the speaker -- it seemed like an etherial experience to see his lips move behind the double-glass partition and his voice in unision reigning off the monitor behind me.

It was really cool to hang out around the station. I started flunking out in school though. And just about that time, another station in town started a black format. WAAF, which was located in the LaSalle - Wacker Building just across the river from Marina City suddenly became -- W-G-R-T Chicago 95 . The station bought the Pepper-Tanner "It's What's Happening" series -- put on a lot of reverb in their signal (they got the reverb unit out of an old Hammond organ) - and went on the air as GREAT RADIO. I went nuts!! It was another hot sounding, fast paced station. All the D.J.'s over there were black. Eddie Morrison, Daddy-O-Daly, Richard Steele and Lon Dyson. The only white guy on the air was the newsman Mike Sullivan. WGRT reminded me of my earlier visits to WYNR in 1962. The stations were both owned by white folk (WGRT by Ralph Atlass - WYNR by "Texan" Gordon McLendon) and both had all black talent sans the one white guy (Dick Kemp at WYNR). So over a period of time I spent a lot of energy being a help -- and bother to the staff's of both WCFL and WGRT. recently, my mother mentioned a letter she has stashed away in which the station management "kindly" requested that I stay out of the station because of insurance regulations. (I say "bullshit" on that today! -- they knew I was just a pain in the ass.)

Ron Britain was so cool. He didn't have a big head like some of the other jocks in town. I got to stand in as the "sole" studio audience member on a Saturday night. Ron had his big gong bell next to him on a floor stand. He'd smash the thing with a little mallet..... "Hello Tuloo Babes! It's King B. and these are the Rotary Connection with Ruby Tuesday!!

In all my visits to CFL, I got to do a lot of things other kids probably only dreamed of doing in radio. Al Urbanski would let me get behind the control board one night with Barney Pip on the air. He let me fire off a couple of carts -- live on the air! What a thrill!

In 1967 I met Larry Lujack. He had just come to Chicago and been at WCFL for four months. I didn't meet him at Radio 10 however -- I met him his first week at WLS when I got to be the guest teen DJ with Art Roberts.

(By the way -- I will pay 100.00 dollars to anybody who has an aircheck of me on WLS doing that show -- I lost the reel to reel studio copy they gave me.) Roberts went on to program and D.J. at WCFL in 1972 (See photo's of WLS studio and control room in 1970)

Lujack had a crew cut. I sat and bullshitted with him for twenty minutes in the confrence room at LS before I went on the air that night. In an ironic twist, I interviewed him for the History of Chicago Radio in 1985 as he was getting ready to leave the station. I interviewed him in that same room -- and he remembered me from 18 years prior!

Marina City had heavy security at nights and on weekends. Larry O'Brien, a jock at the station often let me sneak up to visit. Thanks Larry!

 

Playing Radio -- 1967-68

A friend of mine, Mike Scholl had a whole radio station set up in his bedroom. We're talking about a "real" station -- control board, transmitter equipment -- the whole thing. He had cart machines, Ampex reel-to-reel decks, a Grommies mixer -- and turntables. We used to use jingles from WABC demo's -- mixing them with 45 r.p.m. records I'd get from people like Sy Gold at Music Island Distributors. Sy was cool -- he gave me a copy of the Box Tops "The Letter" before it even was on the air. There were a lot of local record promotion people back then. I recall getting copies of a group called the Chicago Transit Authority -- later known as "Chicago." This was before any of the local groups like the Buckinghams, American Breed or Cryin' Shames became mega-groups. Gary Loizzo, a friend of Mike's, used to visit with him at the Olson Electronics store (where Mike was the manager) on 95th Street in Evergreen Park -- (a suburb of Chicago). Loizzo was the lead singer on the American Breed's "Bend Me Shape Me" -- a real rythmatic song with a lot of brass.

Mike and fellow by the name of James Vavrina (whom I only met one time) bought air time on the old WOPA-FM in Oak Park -- starting Chicago's VERY FIRST rock and roll teen show. This was the first time a WLS-WCFL type format was used on an FM station in the city. I supplied prirated Pepper Sound Studio's "It's What's Happening" jingles for the show. I recall sitting on the edge of my seat everytime they played them on the air -- thinking I'd for sure end up in a Memphis (Pound Me in the Ass) Federal Penitentiary for copyright infringement.

Ilarae Fleischman Memoirs

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