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the codfish lays ten thousand eggs,the homely hen lays one.The codfish never cackles to tell you when she's done.And so we scorn the codfish, while the humble hen we prize.Which only goes to show you-it pays to advertise!
--- anonymous

ad headlines
Sony - The Knowledge (2003) - 0:30 (USA)

Sprint PCS - Dip (2003) - 0:30 (USA)

Sprint PCS - 35,000 (2003) - 0:30 (USA)

Sprint PCS - Plant Guy (2003) - 0:30 (USA)

Red Bull - William Tell (2003) - 0:30 (USA)

COKE SIGNS LEBRON JAMES FOR SPRITE PROMOTION
Brand Previously Promoted by Kobe Bryant (Advertising Age Global)

No return to boom years, warns Sorrell
WPP boss Sir Martin Sorrell has warned there will be no return to the boom years of the late 1990s, despite predicting an advertising upturn next year. (MediaGuardian: Advertising)

ITV attacks Elstein sales plan
ITV bosses have dismissed as 'threadbare' proposals by the former head of Channel 5 to spin off their advertising sales houses. By Claire Cozens. (MediaGuardian: Advertising)

Brook founds TV start-up consultancy
Former Channel 4 strategy director David Brook has set up a company to advise on launching TV channels, writes Jason Deans .

'I'll deny it'
Caroline McAteer made Posh 'n' Becks into a worldwide phenomenon, but ask her about haircuts and image changes and you'll draw a blank. Emma Brockes meets the fiercely protective and ambitious PR guru.

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