Rasmussen Reports improves the business performance of our clients by offering real-time information on the attitudes of consumers, investors, and business executives.
We operate the RasmussenReports.com web site and provide information to clients through subscriptions and license arrangements as well as on a custom research basis.
We conduct national telephone opinion surveys virtually every night of the year to compile the Rasmussen Consumer Index and the Rasmussen Investor Index. These Indices measure America’s economic confidence on a daily basis and serve as leading indicators of economic and stock market performance. The daily Rasmussen Consumer Index consistently documents consumer trends and other data two to six weeks ahead of traditional services such as the Conference Board’s Consumer Confidence Index.
By collecting fresh data every night, we have developed the world's largest database of Investor Class survey data and are building the markets’ most extensive trend spotting tool. Our data also provides us with the opportunity to provide real time segmentation of critical data including geographic breakdowns and extensive demographic detail.
This unprecedented data collection and real-time reporting capability is made possible by an advanced automated polling technology. This technology is provided by our Strategic Partner, DialTek, a specialist in state-of-the-art data collection systems.
Our research has been reported in the Wall Street Journal, Investor's Business Daily, Forbes, CBS Marketwatch.com, and many other business publications in addition to daily newspapers, CNBC, and the Fox News Channel.
Rasmussen Reports is a privately held company headquartered in New Jersey with sales offices in New York and Chicago. Our Founder and President, Scott Rasmussen, has conducted more macro-survey research studies than any other individual or company. Our Chief Marketing Officer, Hud Englehart, has been improving the business performance of major corporate clients for more than 30 years.
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