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Spin king holds sway Comment: Dubbed the deputy prime minister by many, Alastair Campbell's key role within the government makes him the PR industry's highest placed figure in the MediaGuardian 100, writes Chris Tryhorn.
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| | 1. Alastair Campbell (No 24 in top 100) Job: director of communications, 10 Downing Street Industry: public relations
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| | 2. Niall FitzGerald (30) Job: chairman Company: Unilever Industry: consumer goods
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| | 3. Sir Martin Sorrell (45) Job: group chief executive Company: WPP Industry: advertising, marketing
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| | 4. Max Clifford (57) Job: founder Company: Max Clifford Associates Industry: public relations
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| | 5. Chris de Lapuente (62) Job: vice-president and managing director Company: Procter & Gamble UK and Ireland Industry: consumer goods
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| | 6. Matthew Freud (63) Job: chairman Company: Freud Communications Industry: public relations
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7. Jon Holmes (-) Job: managing director Company: SFX Sports Group Industry: sports agent |
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8. Sara Weller (-) Job: deputy managing director Company: Sainsbury's Industry: retailing |
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9. Ian Monk/Brian MacLaurin (-) Job: PR consultants Industry: public relations |
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10. Peter Bamford (-) Job: head of marketing Company: Vodafone Industry: mobile telecoms |