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 The panellists 


Spin king holds sway
Comment: Dubbed the deputy prime minister by many, Alastair Campbell's key role within the government makes him the PR industry's highest placed figure in the MediaGuardian 100, writes Chris Tryhorn.


 
Alastair Campbell1. Alastair Campbell (No 24 in top 100)
Job: director of communications, 10 Downing Street
Industry: public relations


 
Niall Fitzgerald 1002. Niall FitzGerald (30)
Job: chairman
Company: Unilever
Industry: consumer goods


 
Sir Martin Sorrell3. Sir Martin Sorrell (45)
Job: group chief executive
Company: WPP
Industry: advertising, marketing


 
Max Clifford 1004. Max Clifford (57)
Job: founder
Company: Max Clifford Associates
Industry: public relations


 
Chris de Lapuente5. Chris de Lapuente (62)
Job: vice-president and managing director
Company: Procter & Gamble UK and Ireland
Industry: consumer goods


 
Matthew Freud 1006. Matthew Freud (63)
Job: chairman
Company: Freud Communications
Industry: public relations


 
7. Jon Holmes (-)
Job: managing director
Company: SFX Sports Group
Industry: sports agent
 
8. Sara Weller (-)
Job: deputy managing director
Company: Sainsbury's
Industry: retailing
 
9. Ian Monk/Brian MacLaurin (-)
Job: PR consultants
Industry: public relations
 
10. Peter Bamford (-)
Job: head of marketing
Company: Vodafone
Industry: mobile telecoms




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