Inktomi Unveils Web Search 9
Next-Generation Technology Delivers Significantly Improved
Relevance and Innovative User-Centric Search Experience
FOSTER CITY, Calif., Nov. 20, 2002 - Inktomi Corp. (NASDAQ: INKT),
a leading provider of Web search and enterprise information retrieval
solutions, today unveiled Inktomi® Web Search 9, the next generation
of its OEM Web search service. Inktomi Web Search 9 combines algorithmic
and editorial relevance techniques to better interpret user intent
and deliver more accurate, comprehensive search results. Inktomi
Web Search 9 also includes new paid inclusion features that allow
content publishers and online retailers to more easily target local
audiences. Inktomi is the leading provider of OEM Web search and
paid inclusion services, and, with Inktomi Web Search 9, delivers
significantly improved relevance and a more intuitive Internet search
experience to users.
Inktomi Web Search 9 meets or exceeds the competition in the three
tenets of Web search: relevance, freshness and index size. Inktomi
is a leader in delivering highly relevant results and is unique
in its ability to objectively measure search engine relevance through
a combination of algorithmic and editorial techniques. Inktomi Web
Search leads the industry in content freshness, and its content
discovery system now refreshes the entire index every 10-14 days
and paid inclusion content every 48 hours. Additionally, the Inktomi
Web Search database has been growing an average of 15 percent a
month, and Inktomi is currently deploying a search of more than
3 billion documents.
"Inktomi has been investing aggressively in the technology
and capacity to build the best search engine on the Web, and today's
release showcases this ramp-up," said Vishal Makhijani, vice
president and general manager of Web Search at Inktomi. "Inktomi
was founded upon the Web search business and we have a deep understanding
of the Internet. With Inktomi Web Search 9, we have moved beyond
all other Web search technologies to better understand the user
- the next horizon for Internet search."
As the volume and diversity of content on the Web grows, the challenges
that Internet search engines face continue to evolve. Search technology
providers have made great strides in deciphering the Web through
advancements in crawlers and ranking algorithms. However, to take
Internet search to the next level, search engines must expand beyond
their mastery of the Web to better understand its users. To address
the Web search challenges of 2003 and beyond, search engines are
now tasked with developing methodologies that more accurately anticipate
the meaning behind search queries to deliver more successful search
Inktomi Web Search
9 introduces new technologies that build upon Inktomi's proven
Internet search capabilities to understand user intent and provide
additional context to searches. Feature highlights of Inktomi Web
Search 9 include:
- Smart Summaries: A critical element of relevance
is the presentation of search results. An industry-first feature,
Smart Summaries intelligently selects the most relevant page summaries,
eliminating the guesswork in clicking on the appropriate URL. With
Smart Summaries, the search engine analyzes the user intent of the
query to return a contextual (computer-generated page fragments
containing keywords), editorial (synopsis written by a human editor)
or custom (description submitted by a paid inclusion subscriber)
page summary to help users identify the results they want.
- Index Connect Geotargeting: Inktomi Search Marketing
Solutions offers paid inclusion customers the unique ability to
provide tailored local content for more than 30 global regions.
Inktomi portal partners reach more than half of all Internet users
worldwide and this feature allows paid inclusion subscribers to
increase customer satisfaction and sales conversions by ensuring
that their content is only presented in relevant global regions.
- Spelling Suggestion: Inktomi Web Search 9 now recommends
spelling corrections to enable more successful and productive Internet
searches. Spelling Suggestion adapts to user behavior over time
to correct commonly mistyped words and names. The database for this
feature is built from user queries and indexed pages and is not
limited to words that appear in dictionaries, better servicing obscure
requests for information.
- XML Interface: Inktomi has released a Web services
version of its interface that allows portals and content providers
to exchange information with the Inktomi search engine. This feature
enables paid inclusion partners to easily feed deep Web content
into the Inktomi search index. Additionally, the XML interface allows
portal partners to quickly deploy and customize the search experience
for their audiences.
Inktomi provides robust, highly scalable Internet search capabilities
to portals and destination sites such as MSN, HotBot and Overture.
Inktomi offers powerful OEM Web search technology that can be customized
to create a unique search experience, helping its portal partners
drive and retain traffic on their sites. Inktomi founded the paid
inclusion model and its Index
Connect and Search
Submit programs allow Web sites to ensure their content
is best represented to a portal audience, while including the freshest,
most accurate deep Web content in the Inktomi index. Inktomi paid
inclusion customers include Amazon.com, eBay and WalMart.com.
Based in Foster City, Calif., Inktomi is a leading provider of Web
search and enterprise information retrieval products. Inktomi pioneered
and is the leading provider of OEM Web search and paid inclusion
services for top consumer portals, Internet destinations and e-commerce
sites worldwide. On Nov. 13, 2002, Inktomi announced a definitive
agreement to sell its enterprise search business to Verity, Inc.
For more information, visit http://www.inktomi.com.
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Copyright © 2002 INKTOMI CORPORATION. All Rights Reserved. Inktomi, Index Connect, Search Submit and the tri-colored cube logo are trademarks or registered trademarks of Inktomi Corporation in the United States and other countries. All other trademarks and company names referenced herein are the property of their respective holders.