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FOX KIDS Taps In to Tween Market

 

Next month, FOX Kids will unveil a new look and a new attitude - targeting the largely untapped young teenage, or 'tween', viewing market.

On June 1, a fresh new programming line-up, an updated logo and a revamped on-air look will be revealed to Foxtel subscribers.

FOX Kids, which will focus on providing fun, entertaining TV for this teenage audience, has been designed as a result of extensive market research with kids aged between 9-14, undertaken by the channel over the past three months.

FOXTEL's Director of Television, Mr Brian Walsh says: 'The decision to move to capture a young teen audience will differentiate Fox Kids from its platform counterparts, Nickelodeon, Disney and Cartoon Network.

The shift has been influenced by the decision by our parent company to sell its worldwide interests in Fox Kids, but more importantly, because of our own market research which has told us that there is a huge demand for a channel of this type on Australian television.'

Fox Kids Channel Manager, Antony Warne says: 'We are acknowledging young teenagers have a more grown up palette when it comes to television viewing - they are too old for 'kiddie' tv, too young for 'adult' tv. We are aiming to create a place for their ultimate television line-up on FOX Kids.'

New programming on the channel from June, will include the premiere of the heartfelt US series State of Grace, drama/ comedy Our Hero and live action series Galidor. Popular youth dramas such as Seventh Heaven and Beverly Hills 90210 together with hit sitcom The Hughleys will also join the channel to further broaden its appeal to this market.

In addition, teen favourites that currently air on FOX Kids including So Little Time, Clueless, Braceface, Just Deal, Big Wolf on Campus, Sailor Moon, Robot Wars, City Guys, USA High and more recently Scary But True and The Saddle Club will continue to entertain viewers on the new look channel.

For further information:
Megan Fowler
Publicist, FOX Channels
Ph: (02) 9200 1460
Email:
megan.fowler@foxtel.com.au

 

 

 

 

 

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