Red Storm Entertainment

Monday 04.05.04

Find Games News Community Support Corporate

Rainbow Six 3
MP Demo

Get Newsletter

Corporate Section

Yves Guillemot, CEO
After completing his business studies, Yves launched out into the video games business with his four brothers and in 1986, at the age of 26, founded Ubi Soft Entertainment. At that point in time, Ubi Soft was a third party publishers' game distribution company. Between 1989 and 1990, Yves set up the first subsidiaries outside France, first in the United Kingdom, then in the United States and Germany; the three countries which represented the largest video games market in the West. In 1994 the first integrated production studio was opened in France, aimed at producing high quality games within a limited time-scale. In 1996, the company was introduced on the Paris Stock Exchange and the two major production studios opened in Shanghai and Montreal. In July 2000 Ubi Soft, still eager to expand, bought out Red Storm Entertainment, the game publisher holding the Tom Clancy license. In 2000 Yves became the overall production and distribution manager of Ubi Soft. Currently, he heads a company of more than 1700 employees that has become one of the world leaders in the video games business. The turnover for 1999-2000 exceeded FF 1 billion. Besides his responsibilities as Chief Executive Officer, Yves is a sailing and horse-riding enthusiast. He is married with three children, who are the harshest judges of Ubi Soft games.

Laurent Detoc, President
Laurent joined Ubi Soft Entertainment in 1991 and in 1993, he left the France headquarters to begin the Belgium-Netherlands subsidiary. One year later, Laurent took charge of the San Francisco office, where he currently resides. One of 18 international offices, the San Francisco office publishes quality interactive entertainment for all platforms, including Rayman® Revolution for the PlayStation®2 computer entertainment system. Under Laurent's leadership, this North American office forecasts revenues of $100 million for the present fiscal year. As evidenced by this success, Laurent, Red Storm and the San Francisco staff share Ubi Soft Entertainment's mission of being a top 5 worldwide publisher by 2005.

Steve Reid, Vice President of Product Development
Steve was promoted to this position in January 2001 to lead the company's production efforts. Reid collaborates with Chris Olson (VP Operations) on running the day-to-day business at Red Storm. Reid is a founder of Red Storm Entertainment, having been the Director of Creative Design since the company's formation in 1996.

Chris Olson, Vice President of Operations
Chris has served as Controller of Red Storm since 1999 and as VP of Operations will retain his Finance-related duties with added responsibilities of human resources, legal and administration issues. Prior to working for Red Storm Chris served as division controller for Housecall Medical Resources, Inc, directing all accounting and financial reporting functions for two multi-branch divisions of the $200 million publicly-traded home health care organization. Chris also served as assistant controller for Greenbriar Corp./ American Care Communities, Inc. in Cary, managing the monthly accounting financial reporting and analysis for assisted living centers. There, he also supervised Medicaid billing and accounts payable processes and prepared financial information for SEC reporting. Earlier in his career, Chris was a senior associate for Coopers & Lybrand, L.L.P. working for their audit department in Raleigh, NC. Chris holds both a BS in Business Administration and a Masters of Accounting degree from the University of North Carolina at Chapel Hill, and is also a CPA.

Todd Lewis, Director of Engineering
Todd coordinates all engineering functions from technical design to final implementation and oversees the technical vision of the company. He has nine years of gaming industry experience and came to Red Storm three years ago. Prior to coming to Red Storm, he spent six years at Softdisk Publishing and amassed over 60 published titles. During his tenure at Red Storm, Todd has acted as an Interface Engineer for Rainbow Six, Lead Engineer for Rogue Spear and was Lead Engineer for a second-generation console project before taking on the responsibilities of Director. He attended North Carolina State University.

Elizabeth Loverso, Director of Product Development
Many people can claim knowledge about one aspect of the entertainment software industry, but Elizabeth's career has spanned so many crucial facets of the business that she has a very unique perspective. She first acquired skills in the console market in 1994 when she began working for Acclaim Entertainment in product development on titles for Sega Genesis, Game Gear, Super Nintendo, Gameboy and PlayStation. She then moved on to Southpeak Interactive where she worked on PC products, establishing QA testing procedures, coordinating packaging design, point-of-purchase merchandising and manufacturing of products. Elizabeth then brought her wide range of skills to Red Storm, first as our Operations Manager directing the packaging, manufacturing and inventory control of RSE products, then as External Development Manager working closely with Sega, Nintendo and Sony, as well as external developers, to ensure product approval at each stage of production. Her vast experience is perfectly suited for her current position where she is responsible for all aspects of Red Storm's product development. Elizabeth directs all internal and external teams through the life of a project, beginning with initial treatment approval and continuing through localization and review certification. Elizabeth holds a Bachelor of Science in Communication from Appalachian State.

Jonathan Peedin, Director of Art
After receiving his BFA in Painting and Drawing at East Carolina University, Jonathan started doing graphics and illustration work at Fringe Multimedia, the same company that Steve Cotton (Red Storm Producer). After hearing about a job opportunity as an artist at Red Storm, he initially wasn't sure he was interested. "I was a bit taken aback because I had never actually considered a career in the games industry. Then I remembered all the late nights my mom and I stayed up until midnight competing with each other in Asteroids (I was nine), and all the money I blew (invested) on Street Fighter 2. I then decided that I might actually be a good fit in the industry." Jonathan landed the job as an entry level artist and was quickly promoted to the role of lead artist, serving in that position for both Rainbow Six and Rogue Spear. He is excited about his producer role so he can help problem solve and assist in keeping the schedules realistic and achievable.

Stieg Hedlund, Creative Director
With a lifelong interest in games and visual storytelling, Stieg Hedlund became a professional designer of pen-and-paper role-playing games in his teens before beginning a career in interactive entertainment in 1987. Since then he has designed games of nearly every genre for a wide variety of computers, consoles, and arcade machines. He has successfully adapted to many diverse game development and production styles in environments ranging from small and entrepreneurial studios to some of the biggest publishers in the business, including working extensively in Japan. The list of companies he has worked for include such well-respected names as Blizzard, Konami, SEGA, and Electronic Arts. In addition to being the sole designer of Diablo II, which has sold some twelve million copies worldwide and received many of the industry’s most prestigious awards, he also worked on Blizzard’s other huge hits Diablo, StarCraft, and the Diablo II Expansion Pack, the acclaimed arcade action game, Die Hard Arcade, a Lord of the Rings-based action game, and a 3D Sonic the Hedgehog game, among many others. All told, he has shipped more than thirty games. As the Creative Director of Red Storm Entertainment, he defines game visions and guides the company’s development teams in the creation of innovative and ambitious content and gameplay for the best possible user experiences.

Contact Info
Contact Info
Corporate Backgrounder
Management Profiles

Press Area
Distributor Info