SCOTTISH NEWSPAPER OF THE YEAR 2003*

FASTEST GROWING READERSHIP - of any Sunday newspaper in Scotland. Our readership has increased 16% year on year - twice the rate of Scotland on Sunday.

MORE READERS THAN THE SUNDAY TIMES - after only four years in circulation, we have more readers in Scotland than the Sunday Times!

MAXIMUM COVERAGE - In Scotland, The Herald and Sunday Herald combined has 20,000 more readers than The Scotsman and Scotland on Sunday combined.

EVERYTHING YOU WANT FROM A SUNDAY NEWSPAPER - The Sunday Herald was rated the main newspaper people would prefer to read if they were looking for a paper that "gives you everything you want from a Sunday paper".

BEST READ QUALITY IN STRATHCLYDE - We have 130,000 readers in Strathclyde - twice as many as Scotland on Sunday (54,000) and the Sunday Times (70,000).

YOUNGEST SUNDAY AUDIENCE - 40% of our readers are under 35, and 55% are under 40 - higher than any UK Sunday newspaper.

NUMBER 1 IN THE CENTRAL BELT - Across the Central Belt of Scotland (where 66% of Scots live and include Edinburgh and Glasgow), the Sunday Herald is THE paper of choice. We reach 172,000 readers in this area - the SoS reaches just 151,000 and the Sunday Times just 116,000.

Click here for detailed breakdowns of our circulation, readership & sales statistics

AFFLUENT - our readers have an average household income of £26,244 - the Scottish average is £18,894.

AVID SHOPPERS - Our readers spend £81 a week on shopping - more than any other Sunday newspaper in the UK.

A RECEPTIVE AUDIENCE - our readers are more likely to be tempted to buy products they see advertised than Scotland on Sunday and Sunday Times readers.

MORE READERS - In Scotland, we deliver more readers planning to move home, change job and buy a new car in the next six months than the Scotland on Sunday and the Sunday Times.

UNIQUE AUDIENCE - 135,000 (65%) of Sunday Herald readers do not read another Sunday broadsheet - we are their first and only choice when looking for a quality read on a Sunday.

Sources : ABC July - December 02; NRS Apr '02 - Mar '03/Apr '01 - Mar '02; TGI April '00 - March '02; NFO Europe Sept 02; * The Drum Newspaper of the Year Awards May 2003