- Culture
- Activities
- Links

Culture
In its work to promote Sweden, the Embassy seeks to involve culture
as a means to achieve this aim. A general task for all Swedish embassies
is to make Swedish culture available to all, including governmental
bodies, private organisations an the general public. It is also
important to encourage and initiate cultural exchanges in order
to strengthen the bonds between Sweden and the host country. To
achieve the latter, cultural programmes run by Swedish embassies
also include student exchanges, as well as research, scientific
and other academic collaborations.
Swedish Culture in India
The presentation of Swedish culture in India has mostly been focused
on film, literature and music. Swedish films have been displayed
throughout the country at various thematic film festivals, while
Swedish literature and music have mostly been introduced to the
Indian public by visiting authors and musicians from Sweden.
Cultural Exchanges
The work of deepening Indo-Swedish relations through cultural exchanges
has mostly been informal in character. It has taken the form of
visits by Swedish cultural personalities to India and vice versa.
Most of this work has been with music and literature. In the past
years, the literature exchanges have materialised into translation
project for Swedish works into Indian languages and Indian works
into Swedish.
Nobel Prize
The Nobel Prizes, awarded annually in Stockholm, Sweden, and Oslo,
Norway, are internationally recognised as the world's most coveted
civil honours. They were created by Alfred Nobel, tireless Swedish
inventor and global industrial magnet, linguist, philosopher and
humanist.
For more information on Alfred Nobel and the Nobel Prize visit
the homepage of the The Nobel Foundation.

Activities
A Celebration of Swedish Design
The Embassy of Sweden is hosting a party in the first week of Aug
to launch a special issue of the A+D magazine. A+D is dedicating
their July/August issue to Swedish design and architecture. The
issue will contain articles and illustrations on industrial design,
fashion, architecture both for housing and for public buildings,
furniture, glass design etc.
The focus of the party
is to high light Swedish architecture and design to create an interest
and a positive impression not only among the experts but also among
role models in society, the fashion conscious and people interested
in design as well as the media.
The party will
be held at the Ambassador´s residence which in itself is a
wonderful and representative example of the once path breaking,
now already classical design style referred to as Swedish Modern.
The interior also contains furniture and objects in the same style
that were created by Swedish designers and craftsmen. In addition,
there are some examples of classical Swedish 18th century design
and art. Every guest will receive a copy of A+D as they leave and
the magazine will be on display.
The idea is
to have a fun and lively party with drinks and snacks served in
this Swedish design setting, accompanied by 21th century music.
Cool and sophisticated but still happening and fun.
Cheers!!
Minister's
visit (April 2003)
Mr.
Leif Pagrotsky, the Swedish Minister of Trade, Industry and Communications,
visited India from 01-04 April 2003. Leading an impressive delegation
from the Swedish business sector, the visit was aimed at awakening
interest in India and to launch Sweden as an investment country.
"There is enormous potential in India. It is gradually opening
up its borders to the surrounding world. I would like to draw the
attention of Swedish companies to this. We need to assert ourselves
here, to improve the economic growth and boost employment in Sweden."
he said. After meeting with some key people in the Central Govt.
in New Delhi, Mr. Pagrotsky proceeded to Bangalore, where he held
meetings with prominent decision makers in the Karnataka govt. as
well as prominent private and public sector representatives.

Links
Culture Net A collection of Swedish
cultural links on the Internet.
Export Music Sweden ExMS initiates,
assists and facilitates the promotion and marketing of Swedish popular
music world-wide.
Scandinavian Design
A website dedicated to Scandinavian Design, which is seen internationally
as a classic expression of simple and solid elegance.
Stockholm New A magazine
presenting contemporary Stockholm and Sweden to an international
audience. Nature, design, fashion, architecture and music are all
featured.
Swedish Academy The
academy was founded in 1786 with the aim of encouraging the development
of Swedish language and literature.
Swedish Film Institute The Central
organization of Swedish cinema with the task of supporting the production
and the distribution of Swedish quality films.
Swedish Music Festivals
The official guide to 35 Swedish music festivals taking place all
over Sweden.
Swedish Music Information Centre
Information and documentation centre for 20th century Swedish music,
with information about composers and their music as well as copies
of Swedish works in manuscripts.
Swedish National Council for Cultural
Affairs The council is responsible for implementing national
cultural policy determined by government and parliament.
Swedish Society of Crafts and
Design The world's oldest design society, functions as an opinionmaker
and promoter of knowledge in the field of both industrial design
and applied art.
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