US TV Households by Market
The Spot TV map of the U.S. is a jigsaw puzzle with 210 pieces, but advertisers only need to pick as many pieces as is necessary for their marketing strategy. Here are all 210 pieces, ranked by the number of TV households in each market, with New York on top and Glendive bringing up the rear.
 
 

U.S. TV Household Estimates Designated Market Area (DMA) — Ranked by Households

Rank
Designated Market Area (DMA)
TV Households
% of US
1   New York 7,376,330   6.8041  
2   Los Angeles 5,402,260   4.9832  
3   Chicago 3,399,460   3.1357  
4   Philadelphia 2,874,330   2.6513  
5   San Francisco-Oak-San Jose 2,440,920   2.2516  
6   Boston (Manchester) 2,391,830   2.2063  
7   Dallas-Ft. Worth 2,255,970   2.0810  
8   Washington, DC (Hagrstwn) 2,224,070   2.0515  
9   Atlanta 2,035,060   1.8772  
10   Detroit 1,923,230   1.7740  
11   Houston 1,848,770   1.7053  
12   Seattle-Tacoma 1,685,480   1.5547  
13   Tampa-St. Pete (Sarasota) 1,644,270   1.5167  
14   Minneapolis-St. Paul 1,635,650   1.5088  
15   Phoenix 1,561,760   1.4406  
16   Cleveland-Akron 1,542,970   1.4233  
17   Miami-Ft. Lauderdale 1,510,740   1.3935  
18   Denver 1,399,100   1.2906  
19   Sacramnto-Stktn-Modesto 1,278,430   1.1793  
20   Orlando-Daytona Bch-Melbrn 1,263,900   1.1659  
21   St. Louis 1,202,170   1.1089  
22   Pittsburgh 1,175,410   1.0842  
23   Baltimore 1,083,030   0.9990  
24   Portland, OR 1,073,210   0.9900  
25   Indianapolis 1,038,370   0.9578  
26   San Diego 1,029,210   0.9494  
27   Hartford & New Haven 1,001,320   0.9236  
28   Charlotte 986,830   0.9103  
29   Raleigh-Durham (Fayetvlle) 947,750   0.8742  
30   Nashville 904,380   0.8342  
31   Kansas City 875,090   0.8072  
32   Cincinnati 872,330   0.8047  
33   Milwaukee 871,490   0.8039  
34   Columbus, OH 854,040   0.7878  
35   Greenvll-Spart-Ashevll-And 806,930   0.7443  
36   Salt Lake City 786,030   0.7251  
37   San Antonio 736,240   0.6791  
38   Grand Rapids-Kalmzoo-B.Crk 724,290   0.6681  
39   West Palm Beach-Ft. Pierce 709,290   0.6543  
40   Birmingham (Ann and Tusc) 697,570   0.6435  
41   Norfolk-Portsmth-Newpt Nws 693,660   0.6398  
42   New Orleans 665,190   0.6136  
43   Memphis 662,280   0.6109  
44   Buffalo 647,920   0.5977  
45   Oklahoma City 647,390   0.5972  
46   Greensboro-H.Point-W.Salem 645,430   0.5954  
47   Harrisburg-Lncstr-Leb-York 637,240   0.5878  
48   Providence-New Bedford 635,610   0.5863  
49   Albuquerque-Santa Fe 633,500   0.5844  
50   Louisville 624,470   0.5760  
51   Las Vegas 601,700   0.5550  
52   Jacksonville 598,070   0.5517  
53   Wilkes Barre-Scranton 590,100   0.5443  
54   Austin 577,740   0.5329  
55   Albany-Schenectady-Troy 542,670   0.5006  
56   Little Rock-Pine Bluff 524,090   0.4834  
57   Fresno-Visalia 521,160   0.4807  
58   Richmond-Petersburg 512,310   0.4726  
59   Dayton 511,770   0.4721  
60   Tulsa 505,000   0.4658  
61   Knoxville 499,040   0.4603  
62   Mobile-Pensacola (Ft Walt) 497,570   0.4590  
63   Charleston-Huntington 495,190   0.4568  
64   Flint-Saginaw-Bay City 473,910   0.4371  
65   Lexington 466,980   0.4308  
66   Roanoke-Lynchburg 450,090   0.4152  
67   Wichita-Hutchinson Plus 447,710   0.4130  
68   Green Bay-Appleton 426,820   0.3937  
69   Toledo 425,770   0.3927  
70   Ft. Myers-Naples 421,130   0.3885  
71   Tucson (Sierra Vista) 413,460   0.3814  
72   Honolulu 412,190   0.3802  
73   Des Moines-Ames 404,580   0.3732  
74   Portland-Auburn 398,500   0.3676  
75   Rochester, NY 395,350   0.3647  
76   Paducah-Cape Girard-Harsbg 391,080   0.3607  
77   Omaha 389,270   0.3591  
78   Springfield, MO 389,150   0.3590  
79   Syracuse 384,290   0.3545  
80   Spokane 381,820   0.3522  
81   Shreveport 379,880   0.3504  
82   Champaign&Sprngfld-Decatur 378,560   0.3492  
83   Huntsville-Decatur (Flor) 364,340   0.3361  
84   Columbia, SC 363,750   0.3355  
85   Madison 355,010   0.3275  
86   Chattanooga 349,260   0.3222  
87   South Bend-Elkhart 330,200   0.3046  
88   Cedar Rapids-Wtrlo-IWC&Dub 328,060   0.3026  
89   Burlington-Plattsburgh 323,070   0.2980  
90   Jackson, MS 322,480   0.2975  
91   Tri-Cities, TN-VA 322,130   0.2971  
92   Waco-Temple-Bryan 310,280   0.2862  
93   Colorado Springs-Pueblo 309,960   0.2859  
94   Davenport-R. Island-Moline 308,460   0.2845  
95   Baton Rouge 299,980   0.2767  
96   Johnstown-Altoona 297,460   0.2744  
97   Harlingen-Wslco-Brnsvl-McA 297,390   0.2743  
98   Savannah 288,830   0.2664  
99   Evansville 284,000   0.2620  
100   El Paso (Las Cruces) 283,870   0.2618  
101   Youngstown 279,260   0.2576  
102   Lincoln & Hstngs-Krny Plus 274,480   0.2532  
103   Greenville-N.Bern-Washngtn 270,560   0.2496  
104   Charleston, SC 269,880   0.2489  
105   Ft. Wayne 268,610   0.2478  
106   Springfield-Holyoke 260,880   0.2406  
107   Tyler-Longview(Lfkn&Ncgd) 260,080   0.2399  
108   Ft. Smith-Fay-Sprngdl-Rgrs 259,680   0.2395  
109   Myrtle Beach-Florence 258,430   0.2384  
110   Lansing 252,040   0.2325  
111   Tallahassee-Thomasville 250,300   0.2309  
112   Traverse City-Cadillac 248,930   0.2296  
113   Sioux Falls (Mitchell) 247,210   0.2280  
114   Augusta 244,490   0.2255  
115   Montgomery (Selma) 243,000   0.2241  
116   Reno 242,080   0.2233  
117   Peoria-Bloomington 241,200   0.2225  
118   Fargo-Valley City 232,850   0.2148  
119   SantaBarbra-SanMar-SanLuOb 230,400   0.2125  
120   Eugene 226,870   0.2093  
121   Monterey-Salinas 226,380   0.2088  
122   Macon 225,190   0.2077  
123   Boise 222,490   0.2052  
124   Lafayette, LA 215,830   0.1991  
125   Columbus, GA 207,820   0.1917  
126   La Crosse-Eau Claire 207,370   0.1913  
127   Yakima-Pasco-Rchlnd-Knnwck 200,950   0.1854  
128   Corpus Christi 194,040   0.1790  
129   Amarillo 191,330   0.1765  
130   Bakersfield 189,650   0.1749  
131   Columbus-Tupelo-West Point 187,780   0.1732  
132   Chico-Redding 185,920   0.1715  
133   Rockford 178,930   0.1650  
134   Wausau-Rhinelander 178,910   0.1650  
135   Monroe-El Dorado 174,000   0.1605  
136   Duluth-Superior 172,360   0.1590  
137   Topeka 171,660   0.1583  
138   Beaumont-Port Arthur 171,310   0.1580  
139   Columbia-Jefferson City 166,500   0.1536  
140   Medford-Klamath Falls 160,910   0.1484  
141   Erie 159,140   0.1468  
142   Wilmington 159,060   0.1467  
143   Wichata Falls & Lawton 158,290   0.1460  
144   Sioux City 157,970   0.1457  
145   Albany, GA 156,610   0.1445  
146   Joplin-Pittsburg 153,130   0.1413  
147   Lubbock 152,090   0.1403  
148   Terre Haute 146,260   0.1349  
149   Salisbury 145,280   0.1340  
150   Bluefield-Beckley-Oak Hill 144,210   0.1330  
151   Wheeling-Steubenville 142,450   0.1314  
152   Rochestr-Mason City-Austin 141,300   0.1303  
153   Bangor 139,550   0.1287  
154   Binghamton 139,190   0.1284  
155   Anchorage 135,950   0.1254  
156   Biloxi-Gulfport 133,530   0.1232  
157   Odessa-Midland 133,170   0.1228  
158   Panama City 132,860   0.1226  
159   Minot-Bismarck-Dickinson 132,070   0.1218  
160   Palm Springs 125,270   0.1156  
161   Sherman-ADA 122,000   0.1125  
162   Gainesville 117,310   0.1082  
163   Abilene-Sweetwater 115,410   0.1065  
164   Idaho Falls-Pocatello 109,820   0.1013  
165   Clarksburg-Weston 106,430   0.0982  
166   Quincy-Hannibal-Keokuk 106,110   0.0979  
167   Utica 105,300   0.0971  
168   Hattiesburg-Laurel 101,810   0.0939  
169   Missoula 100,180   0.0924  
170   Billings 99,470   0.0918  
171   Dothan 99,350   0.0916  
172   Yuma-El Centro 99,290   0.0916  
173   Elmira 97,690   0.0901  
174   Rapid City 93,610   0.0863  
175   Lake Charles 93,030   0.0858  
176   Alexandria, LA 92,440   0.0853  
177   Watertown 91,280   0.0842  
178   Marquette 89,600   0.0826  
179   Jonesboro 87,690   0.0809  
180   Harrisonburg 85,850   0.0792  
181   Bowling Green 80,200   0.0740  
182   Greenwood-Greenville 79,080   0.0729  
183   Jackson, TN 75,280   0.0694  
184   Meridian 71,090   0.0656  
185   Lima 70,850   0.0654  
186   Charlottesville 69,670   0.0643  
187   Parkersburg 64,560   0.0596  
188   Great Falls 64,000   0.0590  
189   Lafayette, IN 63,130   0.0582  
190   Grand Junction-Montrose 62,380   0.0575  
191   Laredo 60,210   0.0555  
192   Twin Falls 58,840   0.0543  
193   Eureka 57,520   0.0531  
194   Butte-Bozeman, MT 57,310   0.0529  
195   San Angelo 53,980   0.0498  
196   Cheyenne, WY-Scottsbluff, 52,950   0.0488  
197   Ottumwa-Kirksville 51,470   0.0475  
198   Mankato 51,460   0.0475  
199   Bend, OR 50,980   0.0470  
200   Casper-Riverton 50,720   0.0468  
201   St. Joseph 50,400   0.0465  
202   Zanesville 32,570   0.0300  
203   Fairbanks 31,840   0.0294  
204   Victoria 30,830   0.0284  
205   Presque Isle 29,930   0.0276  
206   Juneau, AK 25,840   0.0238  
207   Helena 24,910   0.0230  
208   Alpena 18,220   0.0168  
209   North Platte 15,670   0.0145  
210   Glendive 4,980   0.0046  
Total    
108,410,160
 
100
 

Source: Nielsen Media Research, Inc.
Nielsen Station Index (NSI)

*Estimates used throughout the 2003-2004 television season which starts
  on September 22, 2003



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