Alan B. Lewis
Acclaim Entertainment, Inc.
ACCLAIM ENTERTAINMENT, INC. GIVES NEW MEANING TO 'LABOR DAY' WITH $10,000 'TUROK: EVOLUTION' BABY NAMING CONTEST
First Child Born On 9-1-02 and Named 'Turok' For One Year Will Win Savings Bonds Towards College TuitionGLEN COVE, NY, August 27, 2002 - Is it a boy? Is it a girl? Is it a dinosaur hunter? While the latter is something that has never been said in a delivery room, it could easily become the phrase that pays $10,000 in U.S. savings bonds towards college tuition or other childhood expenses for one lucky family. Giving an entirely new meaning to Labor Day Weekend, Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM) today announced its 'Turok: Evolution' Labor Day contest that will award $10,000 to the first infant born on 9-1-02 and named 'Turok' for one year by their parents. Contest details can be found online at http://www.turok.com/baby.
"Knowing how hard it is for parents to decide on a strong name for their child, we thought of an innovative way to solve this dilemma and help jumpstart their savings for the future," said Tom Bass, Senior Brand Manager at Acclaim. "While names like Michael and Hannah are very popular, they hardly instill fear in the hearts of playground bullies and closet monsters, and we're thrilled to give one lucky child the bold power of the Turok name."
Turok: Evolution Baby Naming Contest
For the first time, "pushing your luck" could mean $10,000! If you're a parent expecting a child with a due date on or around 9-1-02 and are willing to legally name your baby 'Turok' for one year, visit www.turok.com/baby and pre-register for the contest. Out of the list of applicants, if your child is the first one born on Sunday, 9-1-02, then your brand new little dinosaur hunter, 'Turok', will get $10,000 in U.S. Savings Bonds.
Winners must provide official proof of birth with time and date from a hospital within the United States. In addition, winners must also sign a legally binding intent form to name their child's first name "Turok". $10,000 in United States Series EE Savings Bonds will be awarded to the winner upon furnishing a valid birth certificate that clearly indicates the baby's first name as "Turok" to Acclaim Entertainment. Please visit http://www.turok.com/baby for the entire list of official contest rules and regulations.
Developed by Acclaim's world-renowned Austin Studio, Turok: Evolution is a prequel to the blockbuster franchise that has generated more than 6 million units and $250 million in sales worldwide. Featuring an entirely new game engine that was specifically designed for the next-generation gaming systems, Turok: Evolution is an epic adventure of exploration, treachery and war set against a backdrop of lush jungles, mysterious temples and the most realistic and deadly array of dinosaurs ever to be created in a video game. Acclaim is supporting the title with a multi-million dollar marketing campaign, including print, television, in-theater, radio and online advertising, contests and sweepstakes, and innovative retail and consumer product cross-promotions.
Turok: Evolution has been rated "Mature" by the Entertainment Software Rating Board, and will be available on 9-01-02 across all next-generation gaming platforms at suggested retail prices of $49.99. For more information about Turok: Evolution, please visit http://www.turok.com.
About Acclaim Entertainment
Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates six studios located in the United States and the United Kingdom which includes a motion capture and recording studio in the U.S., and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Germany, France and Spain. The Company uses regional distributors worldwide. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues "special edition" comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at http://www.acclaim.com.