Space Holding Corp.

Space Holdings is the first multimedia company dedicated to space and space related content. Space Holdings publishes Starry Night, the world's leading family of astronomy software, Space News, the premier business-to-business international newsweekly dedicated entirely to space and aerospace business, and the SPACE.com web site that offers rich and compelling content, including space business news, information, education, and entertainment.

Space Holdings is headquartered in New York City with offices and news bureaus in Washington, D.C., Port Canaveral, Florida, Toronto, Canada, and Paris, France.

Traffic Stats:

• Total Page Views: 20+ Million/month
• Total Unique Visitors: 1.4+ Million
• Overall Click Rate: 1.58%

Demographics:

• 72% Male
• 76% are 25-54
• 62% have a HHI of $73,000+
• 41% are Professional/Manager level
• 44% are Upper Management, Web Designer, MIS Engineering

Audience Profile

SPACE.com provides an audience of early adopters who are wired and tech savvy. Over half the audience was online before 1995. They are heavy purchasers of a variety of high-tech products and services on the Internet, including equipment and services; computer hardware and software; and electronics. This is an audience eager to try technologically innovative products that enhance business productivity. Nearly 65% of the SPACE.com audience uses the Internet more than 8+ hours per week. They are employed in technology fields with top occupations including Web Developing, Information Systems Managing, Industrial Technology and Programming/Engineering.

Sources: Doubleclick/Dart
@Plan Advertising System
Millward-Brown