Organizations: Alphabetical Listing

Americans for Balanced Energy Choices (ABEC)

    Description



Formed in 2000 to develop grass-roots support for coal-based electricity, Americans for Balanced Energy Choices (ABEC) is a coalition of mining companies, coal transporters, and electricity producers. Members include Peabody Holding, Inc., Burlington Northern/Santa Fe, and Southern Company (The Washington Post, March 25, 2001). According to the coalition's website, electricity from coal is "essential, affordable, and increasingly clean." The U.S. coal-based electricity industry is ABEC's primary funder (www.balancedenergy.org).

    2002 Advertising Activity


In 2002, ABEC sponsored three television ads that ran a total of 845 times in Washington, D.C. One ad stated that Americans "are learning that advancements in clean coal technologies are effectively making our environment cleaner." According to a second ad, "electricity from coal is an increasingly clean source of energy." The ad said that according to the U.S. Department of Energy, "new coal-based power plants built beginning in about 2020 may well use technologies that are so advanced that they'll be virtually pollution-free." Another ad, which aired in 2001 as well as 2002, stated that over 50% of the American energy supply comes from coal. The ad advocated coal power as a principal energy supply, noting that $50 billion was invested in creating technologies that make coal power cleaner and safe for the environment.

    2001 Advertising Activity



In 2001, we found one television advertisement sponsored by ABEC that ran a total of 940 times in Washington, D.C. The ad, which also appeared in 2002, stated that over 50% of the American energy supply comes from coal. The ad advocated coal power as a principal energy supply, noting that $50 billion was invested in creating technologies that make coal power cleaner and safe for the environment.

    Contact Information



Mailing Address: P.O. Box 1638, Alexandria, VA 22313
Telephone: (877) 358-6699
Website: www.balancedenergy.org
E-Mail: N/A