It's more than just observing the audience. We also make a self assessment of how we relate to our listeners.
| Demographics | How does one relate to the audience in terms of social groupings such as age, sex, religion, family status, sexual orientation, educational level and socio-economic class? |
| Psychographics | How does one relate to the audience based on ideology, values, beliefs and attitudes? |
| Credibility | How does the audience perceive your competence & confidence, character and goodwill? |
| Public Opinion Polls | How do the views of the audience compare to national surveys on a variety of social and political topics? |
| Journals in Public Opinion | Use journals in the field of public opinion research to learn more about polling methodology. |
| The Archive | Check out resources for historic examples of how speakers analyzed their audience and adapted their speeches. |
| Interactive Exercises
Draw a Demographic Profile of Your Audience Draw a Psychographic Profile of Your Audience Credibility Self Assessment |
The audio examples in this module are in RealAudio format. To listen to them, you need to download the RealPlayer plug-in from Progressive Networks. The plug-in is free and works with most browsers.
