David B. Falk, Executive Producer
In December 1999, David Falk’s vision of a marriage between sports and entertainment came to fruition with the official launch of the SFX Sports Group, a division of SFX Entertainment, the world’s leading promoter, producer and venue operator for live entertainment events. Prior to its merger with SFX Entertainment, Falk Associates Management Enterprises (FAME) established itself as the standard of performance in the sports marketing and management industry, representing more NBA first-round draft selections, lottery picks, Rookies-of-the-Year and All-Stars than anyone else in the athlete management business.
As Chairman and CEO of the SFX Sports Group, Falk oversees an unrivaled portfolio of sports and entertainment marketing services, ranging from talent representation and marketing to corporate consultation to event management and sponsorship sales to stadium and arena naming rights to television production and programming. Falk was also named to the Board of Directors of SFX Entertainment.
In 1999, Falk negotiated six-year, $71 million contract extensions for the Nets’ Stephon Marbury and Keith Van Horn. In addition, he signed free agent Matt Geiger to a six-year, $51 million deal with the 76ers and re-signed the Wizards’ Rod Strickland to a four-year, $40 million contract. Falk also added three new clients: Elton Brand, College Player of the Year and the overall #1 draft pick, as well as Jalen Rose and Maurice Taylor.
In 1998, FAME had the most successful NBA Draft in the sports management industry. FAME’s clients Mike Bibby, Raef LaFrentz, Larry Hughes and Michael Doleac, were selected in the lottery portion of the draft, with Roshown McLeod and Nazr Mohammed joining them as first round draft picks. In 1997, FAME clients Keith Van Horn, Antonio Daniels and Adonal Foyle were chosen in the top 8 picks of the 1997 NBA Draft. In 1996, FAME represented a then unprecedented 6 first round draft picks, including 4 lottery selections.
Free agency played an important role for Falk in the summer of 1997. Patrick Ewing remained a member of the New York Knicks as the highest paid center in the NBA. Michael Jordan’s 1997-98 contract is the largest one-year contract in the history of sports, exceeding the record-setting contract he signed only the year before.
In six days in July, 1996, FAME changed the entire salary structure of the NBA, negotiating over $400 million in contracts for its free agent clients. During the summer of ’96, FAME negotiated 4 of the 5 largest contracts in team sports history for Michael Jordan, Alonzo Mourning, Juwan Howard and Dikembe Mutombo. FAME has now negotiated the highest contracts at each of basketball’s three positions: guard (Michael Jordan), forward (Juwan Howard) and center (Patrick Ewing).
In the summer of 1995, Falk went Hollywood as he executive produced the Ivan Reitman/Warner Bros. feature Space Jam, Michael Jordan’s first film, teaming Michael with the Looney Tunes in an intergalactic basketball showdown.
A 1972 honor graduate of Syracuse University with a B.A. in Economics, the 49 year-old New York native received a J.D. with honors from the National Law Center at George Washington University in 1975. In 1992, after 17 years of representing professional athletes, he launched FALK ASSOCIATES MANAGEMENT ENTERPRISES to provide specialized and personal representation service to the company’s elite clientele of NBA superstars.
For the 2nd consecutive year, Falk was ranked #14 in The Sporting News’ "100 Most Powerful People in Sports." Falk has been in the top 32 of the list since 1991. In 1999, Advertising Age named Falk to their "Marketing 100" list of the country’s top 100 marketers. USA Today selected Falk as an "Ad/Marketing Powerbroker of 1996." In 1995, Advertising Age named Falk one of the country’s top 50 sports marketers. Falk ranked #2, behind NBA Commissioner David Stern in a 1996 Basketball Digest survey of the most influential people in basketball.
Falk serves as Chairman of the HTS Sports-a-Thon to benefit the Leukemia Society of America, is a member of the Executive Committee of the College Fund and is on the Board of Directors of the Juvenile Diabetes Foundation and Share the Care for Children. He and his wife, the former Rhonda Frank, live in Rockville, Md., with their two daughters, Daina, 16, and Jocelyn, 10.