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For Immediate Release Contact: Brian Murphy/Amy Friedland
  Freeman Public Relations
  973-470-0400
  bmurphy@freemanpr.com
  afriedland@freemanpr.com



THE JOESTER LORIA GROUP TO LAUNCH AMERICAN GREETINGS’ GET ALONG GANG


NEW YORK, NY, June 8, 2004 – The Joester Loria Group, a premiere licensing and marketing agency founded by industry veterans Debra Joester and Joanne Loria, has announced it has added American Greetings’ Get Along Gang to its stable of classic properties.  The Get Along Gang licensing and merchandising program will be highlighted at The Joester Loria Group booth during Licensing 2004 International, June 8 – 10 at the Jacob Javits Convention Center in New York, booth #1117.

 

“The continued appeal of retro properties and consumer demand for merchandise celebrating the optimism and values of 1980’s properties provides an ideal platform for the re-introduction of The Get Along Gang,” stated Debra Joester, President and CEO of The Joester Loria Group.  “The Get Along Gang touches the memory of today’s mothers and offers a new generation of children great entertainment and play value.”

 

The Joester Loria Group will develop a comprehensive licensing and merchandising program for the Get Along Gang which will target a variety of key product categories, including Apparel & Accessories, Domestics & Housewares, Publishing, Stationary & Paper Goods and Toys & Games. Several licensees including Junkfood for junior apparel have already joined the program.   2004 retail initiatives with specialty stores and 2005 retail programs with national accounts will support the launch of Get Along Gang merchandise.

 

“We’re looking forward to working with The Joester Loria Group for the Get Along Gang,” stated Mike Brown, Vice President of Licensing for American Greetings.  “Their unparalleled success with Care Bears program made them the obvious choice to develop and implement the merchandising program for this property which has a wonderful and rich history.”




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