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Jaguar TV

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Jaguar TV

It was the worlds first 64-Bit gaming console.  It promised a quantum-leap in gaming performance, and the world couldn't wait to get hold of one.  Atari was back with its first new console since the Atari 7800 which had been released in 1986, could the company really take back the market it gave birth too?

Jaguar was officially launched in New York and San Francisco December 1993 - 27,000 units moved in under 4 weeks.  It was the start Atari had hoped for.  Over 150 developers had pledged support for the new Atari console and IBM couldn't make enough Jaguar's to meet demand.  Although systems were selling, Atari had to step-up software development, the Jaguar would be useless to the consumer unless there was software to support it.

 

Sales were slow and by the Summer of 1995, Atari had sold over 100,000 units in the U.S. and over 30,000 in Europe and the rest of the world.  But software releases were also slow, and many titles simply weren't good enough, they may have looked pretty, but gameplay was sadly lacking.  A number of "killer apps" were produced, such as Tempest 2000 and Alien Vs. Predator - but where were all the other games that Atari had promised?  What happened to the 150 software developers who had pledged support?

 

 
 

(Limited print run Jaguar catalog by Atari UK)

 

Before launch, Atari was shipping custom TT systems and development kits - PC development kits had been delayed, and this in turn delayed the development companies, who refused TT systems!  A Jaguar Development system cost ~UKŁ5,000.00 (with TT030).

When the Jaguar was released, it's only competition was ageing systems such as the original 8-bit Nintendo, the Super Nintendo (very successful 16-bit console), the Mega Drive II from Sega (which was at the end of it's shelf life) and the new, but expensive 3DO system.  Other machines, such as the Neo-Geo (SNK) and Turbo-Duo (NEC) were more or less Japanese only systems.

In December 1994, Atari announced that the Jaguar would be sold  through all 25 TOYS "R" US Inc. stores in Japan plus other outlets selected by its distributor and sales representative, MUMIN CORP.  Bundled with the excellent "Alien Vs. Predator" game, the system had localised manuals and instructions. This was a difficult territory for any western console to penetrate, and the Jaguar would ultimately sell in very small quantities.  Then again, how is the mighty Microsoft fairing out in Japan with X-Box these days?

Atari had the head start which they felt would leap frog the on-coming competition from Sega and Sony (Nintendo were another 2 years away from launching their N64), unfortunately, 1994 was a year wasted.  Software was late; Atari pushed developers to launch software, but the development time was the problem.  Atari didn't take development time into consideration with their new machine, programmers were still getting to grips with the console, and Atari's programming libraries were thin on the ground.  By this time, Sony had also delivered it's development systems, which in comparison to Atari, were extremely comprehensive and came with the strong developer support.  Soon, as sales began to slow, developers moved resources away from the Jaguar and onto Sega and Sony systems, which were selling much better.  Here lay Atari's big problem - software, and the lack of it.

1995/96 - Although the Jaguar-CD unit was delivered (late), the gamers had already been won over by Sega and Sony.  Atari began talking about the Jaguar-Duo (AKA Combo) and Jaguar II system, confusing and possibly eroding their already small market.  Atari kept fighting, shouting on the roof-tops about the Jaguars "64-bit" architecture, cutting the price point to $99.99, and even using the QVC home-shopping channel to sell excess stock.  Atari had cancelled its last outstanding contract with Comptronix for new Jaguar units by mid 1995 (IBM's contract was cancelled at the end of 1994).  By the end of 1995, Atari had over $10 Million worth of unsold stock.

The Jaguar was (and still is) a fine piece of hardware, especially for the price point, something Atari were well known for.  But Jaguar was the nail in the coffin for Atari Corp.  Atari did try another escape route to avoid total disaster, with the inception of Atari Interactive, a business unit devoted to promoting Atari's back-catalogue of famous software titles on the PC platform.   Unfortunately, this too was shelved after Tempest2000 launched in the stores, yet another bad decision from management. Obviously Activision, Hasbro and Infogrames think it's still a good idea (although the execution of some of these products has been poor), and we still wait to see if the Atari brand will ever rise from the ashes.

 

 

Hasbro (which purchased the leftovers of Atari in 1998) released the platform into the public domain in 1999.  This means that anybody can develop and sell software for the Jaguar without obtaining any official licensing from the copyright/property holder.

 

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