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Cheesecake Kit Kat? Give us a break
By Robert Uhlig, Food Correspondent
(Filed: 19/02/2004)

Sales of Kit Kat, Britain's most popular chocolate bar, have plummeted so far that the manufacturer is contemplating lemon cheesecake, liquorice and even curry flavoured versions.

Although the 67-year-old snack is still Britain's best-selling chocolate bar, with 47 eaten every second, Kit Kat sales dropped by more than nine per cent last year to £95.2 million. Sales of Kit Kat Chunky have plummeted 18 per cent to £50.5 million.

Chris White, Nestlé Rowntree's new managing director, said he was looking to launch a new range of flavours to haul sales out of their nosedive, adding that the company was "a business in crisis". "We want to sell more and grow our market share," he told Marketing magazine yesterday.

He also blamed the company's sponsorship of Pop Idol and its advertisement fronted by the actor Jason Statham for poor sales.

Nestlé Rowntree later said Mr White's comments about the company being in crisis had been taken "out of context" and only referred to the marketing of products.

24 October 2003: Nestlé refreshed by bottled water
14 September 2003: Cheese lovers brace for onslaught of tandoori-flavour Cheddar
18 March 2003[Money]: Kit Kat breaks new ground

Related links
Boris Johnson: We want Kit Kats

Business: City comment

External links

Marketing magazine - Brand republic

Kit Kat Café