All FA properties are associated with official FA Partners. Here are the highlights of the scheme:
1. FA Partners is designed to support the promotion of the game of football, The FA's role within it, and to raise money to invest in the game and develop it at all levels.
2. FA Partners has been built on the premise of a small number of deep, long-term relationships.
3. FA Partners is the only official access to the entire game of football in this country, connecting grass roots with the highest levels of professional football
4. FA Partners does not include title sponsorship of our two primary brands: Team England and The FA Cup.
5. FA Partners will offer companies the opportunity to help deliver The FA's long term strategy through support for a number of authentic development activities linked to key strands of grass roots football.
FA Partners has five top tier partners. Each Partner is directly linked to one of the five key strands of football - "the pillars" - identified in The FA's long term strategy:
- Men's football - our mass market (Partner - Carlsberg)
- Women's football - our growth market (Partner - Nationwide)
- Youth football - our future market (Partner - Pepsi)
- Community football - our "classroom" and our "showroom" (Partner - McDonald's)
- Elite football - our "showcase" (Partner - Umbro)
Each Partner has access to The FA's top two brands - The FA Cup and England - and a share of exposure to all other pillars.
Partners are also linked to important grass roots development activities in each pillar, which in turn are carefully aligned to delivery of The FA's strategic plan.
The scheme builds the base from which football's future can be developed in this country. There will be benefits....
For Fans: The FA Cup and England team "returned" to the country.
For FA Partners: a more dynamic and less cluttered environment. Clear link from top of game to grass roots
For The FA: Protection of key brands, less complex commercial arrangements, accelerated activity in key development areas (eg. women's, youth), better financial return to football.