DULLES, VA, (JUNE 14, 2004)
Independence Air To Use Celebrities For Inflight Announcements
Innovative New Approach Features Unique Personalities of Dennis Miller, Chuck Berry, Mia Hamm and James Carville & Mary Matalin
low-fare airline Independence Air begins service in two days on
Wednesday, June 16th, passengers will experience a new onboard
feature designed to make air travel more interesting, memorable
and even saferinflight announcements performed by celebrities.
Independence Air flights will use a rotation of recorded announcements
featuring comedian Dennis Miller, musician Chuck Berry, soccer
star Mia Hamm and political commentary couple James Carville and
Mary Matalin. As these celebrity recordings are being played onboard,
Independence Air flight attendants will interact with the announcements
and perform live safety demonstrations in the cabin.
Independence Airs celebrity inflight announcements meet
all standards of regulatory compliance. With each celebrity
providing the essential aircraft and safety information while
expressing their own unique and well-known personalities, Independence
Air has found a creative way to respond to Federal Aviation Administration
guidance suggesting that airlines be innovative and
to make safety information briefings as interesting as possible.
Reaction from preview audiences has been overwhelmingly positive.
Independence Air Chairman and CEO Kerry Skeen said, We
asked ourselveseven though inflight announcements by their
nature are typically routine and repetitive, do they have to be
a tune-out? So weve come up with an approach thats
not only innovative and fun, but will create more awareness of
the safety information being presented. Once our customers hear
something thats this different, we think they will want
to stop for a moment and actually pay more attention to this important
To listen to the new Independence Air celebrity inflight announcements,
please go to www.FLYi.com/announcements.
Starting June 16th and continuing throughout the summer, Independence
Air will be launching a schedule of low-fare flights from Washington
Dulles International Airport to 35 destinations up and down the
East Coast and to the Midwest. By summers end, the
airline will offer 600 daily flights, including 300 departures
from Dulles, making it the largest low-fare hub in America.
All of Independence Airs low-fare flights are available
for sale now at FLYi.com. Web users who sign up for a free
membership to the iCLUB frequent flyer program will receive an
additional $25 off their first round-trip. Details of the
promotion are available on the website.
Independence Air will also begin adding 27 brand new 132-passenger
Airbus A319s at Washington Dulles this fall. The Airbus aircraftscheduled
to launch in Novemberwill allow Independence Air to offer
low-fare service from Washington to major destinations in Florida,
the Midwest and across the country to the West Coast. With the
addition of the A319s, Independence Air will operate a fleet of
over 110 jet aircraft.
Parent company Atlantic Coast Airlines Holdings, Inc. (Nasdaq:
ACAI) is based in Dulles, VA and employs over 4,100 aviation professionals. Later
this summer, the company plans to change its name to FLYi, Inc.,
and its ticker symbol to FLYI.
Independence Air is the low-fare airline that makes travel fast
and easy for its customers with a customer-first attitude, innovative
thinking and a willingness to challenge the status quo.
Independence Air, the i logo mark, FLYi.com and Go
Your Own Way are service marks of Atlantic Coast Airlines. ©ACA,