DULLES, VA, (JUNE 14, 2004)

Independence Air To Use Celebrities For Inflight Announcements

Innovative New Approach Features Unique Personalities of Dennis Miller, Chuck Berry, Mia Hamm and James Carville & Mary Matalin

When low-fare airline Independence Air begins service in two days on Wednesday, June 16th, passengers will experience a new onboard feature designed to make air travel more interesting, memorable and even safer—inflight announcements performed by celebrities. 

Independence Air flights will use a rotation of recorded announcements featuring comedian Dennis Miller, musician Chuck Berry, soccer star Mia Hamm and political commentary couple James Carville and Mary Matalin. As these celebrity recordings are being played onboard, Independence Air flight attendants will interact with the announcements and perform live safety demonstrations in the cabin.

Independence Air’s celebrity inflight announcements meet all standards of regulatory compliance. With each celebrity providing the essential aircraft and safety information while expressing their own unique and well-known personalities, Independence Air has found a creative way to respond to Federal Aviation Administration guidance suggesting that airlines be “innovative” and to “make safety information briefings as interesting as possible.” Reaction from preview audiences has been overwhelmingly positive.

Independence Air Chairman and CEO Kerry Skeen said, “We asked ourselves—even though inflight announcements by their nature are typically routine and repetitive, do they have to be a tune-out? So we’ve come up with an approach that’s not only innovative and fun, but will create more awareness of the safety information being presented. Once our customers hear something that’s this different, we think they will want to stop for a moment and actually pay more attention to this important safety information.”

To listen to the new Independence Air celebrity inflight announcements, please go to www.FLYi.com/announcements.

Starting June 16th and continuing throughout the summer, Independence Air will be launching a schedule of low-fare flights from Washington Dulles International Airport to 35 destinations up and down the East Coast and to the Midwest. By summer’s end, the airline will offer 600 daily flights, including 300 departures from Dulles, making it the largest low-fare hub in America.

All of Independence Air’s low-fare flights are available for sale now at FLYi.com. Web users who sign up for a free membership to the iCLUB frequent flyer program will receive an additional $25 off their first round-trip. Details of the promotion are available on the website.

Independence Air will also begin adding 27 brand new 132-passenger Airbus A319s at Washington Dulles this fall. The Airbus aircraft—scheduled to launch in November—will allow Independence Air to offer low-fare service from Washington to major destinations in Florida, the Midwest and across the country to the West Coast. With the addition of the A319s, Independence Air will operate a fleet of over 110 jet aircraft. 

Parent company Atlantic Coast Airlines Holdings, Inc. (Nasdaq: ACAI) is based in Dulles, VA and employs over 4,100 aviation professionals. Later this summer, the company plans to change its name to FLYi, Inc., and its ticker symbol to FLYI.

Independence Air is the low-fare airline that makes travel fast and easy for its customers with a customer-first attitude, innovative thinking and a willingness to challenge the status quo.

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Independence Air, the “i” logo mark, FLYi.com and Go Your Own Way are service marks of Atlantic Coast Airlines. ©ACA, 2004