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Overview

At 42 Entertainment, we help our clients bring their brand and product message to consumers through immersive, entertainment-based alternative marketing campaigns.

Our aim is to carve the client's world into today's cultural landscape, so that, like Middle Earth or Hogwarts, it becomes a priority destination for the American imagination.

We tell our stories in the form of "search operas" -- narratives that spill off the page, the screen, the web, the phone--and into peoples' lives. We don't send an advertising message into the maelstrom of other competing messages: we reverse-engineer the process, so that the consumer comes looking for our campaign and our client's product. We create communities passionately committed to spending not just their money but their imaginations in the worlds we represent.

42 has five core capabilities that blended *together* provide us with a unique ability to deliver on such a promise:

 
Creative Innovation: We develop innovative campaign concepts that are one-of-a-kind, yet effectively build on a client's creative and strategic direction
Right Technology: We find, develop and implement the right technology to enable communication & participation among communities of users
Immersive Gaming: We design and build games and play experiences that capture the imagination of a broad audience and drive them to participate
Community Architecting: We understand how and why communities form and we develop experiences that entertain and empower them
Successful Implementation: We know how to marry creative content, technology, gameplay and community in the field to deliver complex branded entertainment campaigns
Approach

Our approach involves first building a deep understanding of our client's product, consumer, competition, and business & marketing objectives.

From that foundation, we develop a creative concept that we present to and iterate with the client to develop the best possible campaign.

Once we have a compelling concept, we develop and execute a project plan that meets the client's timeline & budget requirements, and, as appropriate, creates hooks into the product's mainstream marketing elements

 

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