Wed Jul 24 2002
More -> society
A site for the Real Baby Boom -- Second Wave Boomers, Trailing Edge Boomers, call us what you will, who were the punks, folkies, freaks, and MBAs of the Reagan-era world.

L-B Main Page

Feature Articles
From the News
Booming Links

Sound Off!
Link to us!
Have content?
About Late-Boomers

Booming Books

Receive site updates!

Booming Message Boards

War and Late-Boomers
Which war, conflict or international tantrum (besides Afghanistan) do you believe had the most impact on the Late Boomer psyche?
The 6 Day War
Central American conflicts
Iranian hostage taking
U.S. Attack on Libya
Desert Storm

View current results.
See all surveys.

Questions and Answers:
Q:Do you think the bitterness and anger from Late Boomers will occur with Late Xers? Hi, I've been reading up on generational sites for the last couple of years, and one thing I have noticed repeatedly is a lot of intense bitterness and boiling anger from those born in the "late Boomer" years. I was born in 1975, so I am not a Boomer, though I think I can understand the bitterness that Late Boomers have, it's something that the typical early and middle Boomer doesn't seem to display. I don't know if I'm a middle of the pack Xer, or a late Xer, but do you guys think this same thing will happen to late Xers? Often times I find myself disliking these kids born in the '80s. Many of them, especially those born in the early '80s, are my peers, but talking to them it feels like I'm 20 years older then them, not 4-7 years older. They feel like another generation to me, and I suspect when the term "Generation Xer" becomes more of an insult refering to anyone over 35, rather then a cool label, many Late Xers will develop the same bitterness that Late Boomers have. Heck, I even had an argument with a guy just 4 years younger then me, maybey even less about when the '80s ended and the '90s began. It could easily have been an argument between some born in 1959 and 1955 about the '60s-'70s. More things change, the more they stay the same it appears.
John M
A:John, You've made an astute observation. I personally believe that the rift you describe within "generations" comes from having labels affixed to groups by outside parties that would not self identify as a cohesive generation or cohort. Identity is psychologically important as the most intimate of constructs to the individual. Identity is a similary personal conscept for social groups. To have identity forced upon one is distressing and possibly harmfully. This probably speaks to why some of the later born in generations become angry or bitter. I hope that with this site some of the bitterness will dissipate and we can just be proud of who we are, confront unfair stereotypes, and celebrate out achievements. Thanks for an excellent question John. Nancy
Q:I was born in 1967, am I a boomer?
A:Hi Jim, "Officially" you are not a Boomer, I'm sorry to have to break such sad news to you. According to the U.S Government the Baby Boom began in 1946 and ended in 1964. But you are more than welcome to join the ranks of Honorary Late Boomers and Late Boomer Lovers! Like all else in life... it is mostly attitude. Nancy
click to see all Q&A;

Why Doesn't Pepsi Cola Like Late Boomers?
by Nancy Hill

Pepsi advertising skips right over Late Boomer generation in latest ad campaign.

This article sponsored by:
Click here for all your paper products & Fine Stationery.
We have creative gifts, photo albums, tissue paper, ribbons, cords and seasonal papers.

There was something missing at SuperBowl 36. No, no, no... this has nothing to do with the actual game.  This has everything to do with the other part of the Super Bowl -- advertising. Pepsi really should know better, Brittney's January 2002 Pepsi commercial with the official title of "Now and Then"which debuted on during the game, was missing something. Us! Initial reactions to the retro visitation of various incarnations of Pepsi commericals aimed at youth through the ages were less than enthusiastic. Well, like, "D'oh! " Look at your demographics and figure out which group of people was skipped right over and were left totally unrepresented in the "history" the commercial at first glances seems to present. That's right, Late Boomers. So what happened to the period between 1970 and 1989? Surely society remembers that something happened between the Magic Bus and Robert Palmer. We had a then too! We are a part of history, too! In fact we were one of the first huge youth consumer groups and we aren't exactly out of the picture yet. Does Pepsi want us to drink Coke? I guess so... that or their marketing department is horribly ill informed about consumer demographics.

The commercial in question opened to great amounts of hype and hoopla during Superbowl 36. For those of you who haven't seen the commerical is is a retro sort of thing flashing through scenes with Marilyn Monroe-esque, Nancy Sinatra-ish, pseudo Magic Bus hippie chicks and Robert Palmer "Addicted to Love" clones. So what happened to our retro? Okay, disco is passe retro, but what about Art Rock? Progressive Rock? Punk? Club music? New Wave? Reggae? World Music? Country Rock? I guess those were the days of Coke, literally and figuratively, and in these politically correct times there just isn't room for us... If you are tired of being ignored, overlooked, and generally forgotten, let Pepsi know directly by sending them feedback on the commerical at

       Pepsi Co.
       700 Anderson Hill Road
       Purchase, NY 10577
        (914) 253-2000

or at least have the pleasure of rating the commercial with a resounding score of zero at the above linked site...

Stay informed!
Subscribe now to updates. It's free! Enter your e-mail address:
Link to this articleSend this article to a friendView printable version
Subscribe to free e-mail updatesSearch for related articles
 Sponsored by:
Get a retro soap dispenser at Home Marketplace.
Clever solutions simplify your life...In Style! $5 off orders of $40+ thru 6/30/02

Own Monty Python Videos!
Shop BBC America

Apply today for your new or used auto loan!
Get competitive rates and approval within 15 minutes. Click here for details.

Your text ad could be here! Click for details...

Recommended Resources see all items...
Drag Racing Funny Cars of the 1970s
Wallace A. Wyss and Louis Hart's new book will be coming out in April 2002. Vroom. Vroom. For all the Late-Boomer Gear Heads.
The Seventies: The Great Shift in American Culture, Society & Politics
A few world altering events from 1969 - 1984 are glaringly absent, but this is the current must read history of the decade that changed the world.
The Pro- crastinator's Guide to Financial Security
David F. Teitelbaum, a financial analyst for the federal government sets out concrete guidelines and strategies for mid-lifers who got a late start planning for retirement.
The Trial of Henry Kissinger
Christopher Hitchens forwards the premise that Henry Kissinger should be tried for war crimes for his part in the bombing of Cambodian and Laotian civilians and for his role in political assasinations in Chile and East Timor.
By Ronald Radosh. Scathing view of the old left in which we grew up from an insider who has done an about face.
100 Greatest Boomer Toys
Great photos that are sure to evoke memories of 50s and 60s toys such as: Thingmakers, Spirographs, Colorforms, Life-Size Kitchens, and Easy-Bake Ovens. Also excellent thought-provoking essays.

 Link to this site.   Feedback.
All contents copyright © 2002, all rights reserved. Disclaimer.
Jul 24 2002, 04:11:42
People who read this article also read:
Oh, Late Boomers are a cohort. What's a cohort?
A Lifetime of Violence: Terrorism, Rates of Information Flow and Baby
Vinegar Visions: On the Bashing of Boomers, Joe Queenen, and Mid-life
See the full list of articles on this site.
 Related articles across the WebSeed network:
Will baby boomers cause a stock market meltdown?
Central Savannah River Area Foundation Receives $500,000 Donation From
Style: How to be late
See the full list of related articles.
  This site is part of the WebSeed network.