Subscribe | Advertising Opportunities | About Us | Contact Us | Site Map   
Advanced |Help  
ADVERTISEMENT

 MEDIAWEEK CURRENT ISSUE

Click Here to start your subscription to Mediaweek Magazine.

Read all the articles from Mediaweek, Adweek, & Brandweek by signing up for our Online Premium Services.
Click Here for Rates.

At Deadline: Court Dismisses ACn Antitrust Case
-- court dismisses ACn antitrust case

Media Wire: Comedy's Close Expected To Land No. 2 MTV Nets Job
-- Comedy Central sales head Hank Close is expected to be promoted to a new position as the top sales deputy at MTV Networks under ad sales president Larry Divney. With Close's new job cemented as soon as this week, talks are underway with several candidates to replace him at Comedy Central. Close is also said to be looking to hire a new ad sales chief for MTV.

Media Wire: Feds Reject Court Hearing To Loosen Ownership Rules
-- Media ownership regulations are likely headed back to the Federal Communications Commission for yet another rewrite following the Bush administration's decision not to defend a controversial loosening of the rules.

Media Wire: TLC's Marmet Exits Post On Heels Of Discovery Layoffs
-- Roger Marmet, TLC senior vp and general manager, resigned last week in the wake of layoffs at Discovery Networks' U.S. channels.

Media Wire: Initiative Hopes To Have Its PropheSEE Come True
-- Interpublic Group has partnered with Trendum and TV Tracker.com to develop a new Internet research tool that it says can pick the winners in each season's crop of new network programs, of which about 95 percent fail each year.

Feb. Swept Away By 52-Week Plan
-- BIn what could be the first clear signal that a 52-week programming strategy can draw and keep viewers, broadcast network prime time is, for the first time in many years, generating big viewer buzz outside the traditional sweeps periods. Even better for network TV, four months into its current season, it has not lost audience share to cable.

Return To The Core
-- I n the way that Food Network or National Geographic Channel aims to appeal to people's passion for cooking or adventure, ABC Family president Paul Lee wants his network to speak to viewers' love of family, in all of its manifestations. In doing so, Lee hopes to redefine what "family" means on TV, through a raft of new original programming that includes a reality series, Back to School; a made-for-TV movie, Pizza My Heart; and the network's first drama series, Beautiful People, which is close to being finalized with producer Sony Pictures Television.

Adding Bite To The Bark
-- T he Advertising Research Foundation is holding a special daylong meeting today on the topic of the accountability of audience measurement, which could shape the future of the TV- and radio-ratings business. Originally scheduled for mid-December, the meeting will seek to hold ratings monopolies Nielsen Media Research and Arbitron more accountable for the accuracy of the ratings on which billions of advertising dollars are bought and sold.

Indecency Bills Grow Teeth
-- BA s both houses of Congress prepare to reprise last year's debate over broadcast indecency, U.S. Rep. Jan Schakowsky (D-Ill.) has served notice that free-speech guarantees will be part of the debate.

Silencing Dollar-a-Holler
-- C omments by President George W. Bush decrying government payments to high-profile commentators follow longstanding concerns over whether illicit payments for airtime are widespread.

Hispanic Ratings Runoff
-- F acing an influx of new competition, Univision Radio, the largest Spanish-language radio group, has taken its share of ratings hits. But in Arbitron's recently released Fall ratings book, the group has bounced back on top, most notably in Los Angeles, where Univision and Spanish Broadcasting System have been cranking up their marketing in a fight for the lead.

Relevant Once More
-- syndication By Marc Berman

Market Profile: Portland, Ore.
-- Like the rest of the Pacific Northwest, Portland has been struggling through a lingering economic downturn that enveloped the region four years ago. Although national advertising is still trying to regain its footing

Mr. Television: Surviving NATPE
-- I would never miss a nATPE convention. in fact, i was so concerned about



© 2005 VNU eMedia Inc. All rights reserved.
Terms Of Use and Privacy Policy.