the ability for users to post their resumes online, but to be able to "protect" them so that their current employers won't find out they are job-searching
inclusion of tools and tips on resume writing, interviewing skills, etc, specifically tailored toward the marketing professional
the ability to filter jobs by salary and skill level
detailed information and descriptions about the various companies with jobs posted on the site.
PRIMARY PERSONA : Kelly Johnston
Kelly is a 24-year-old college graduate currently working as a Marketing Assistant at a large financial services company. She took this job right out of college when she discovered no other marketing jobs were available. Kelly would like to find a higher-paying job with more responsibility, but she doesn’t want to stay in the financial-services industry; she would like to move into the sports-marketing field.
Kelly uses the Web every day, both for work-related tasks and for fun at home. Her favorite Web sites are gap.com, amazon.com, monster.com and cnn.com. She spends most of her days at work on the computer, so her computer proficiency and level of experience are high. Kelly feels comfortable using the Web to look for jobs and would like to post her resume on an employment Web site as long as her current employers wouldn’t be able to access it. Kelly would also like to find a Web site that would allow her to search and filter jobs by type, location, salary, and required skills. She tends to research companies heavily before deciding whether or not to apply for an available job.