If you’re a fan of cosmetics. (What woman isn’t?) If you happened to be in London in October to see Harrods bathed in pink light, and if you were handed a pink ribbon or a special bookmark at a Clinique or Prescriptives counter, or purchased some Rosemary Mint shampoo at Aveda, a bear at Belks or a pink ribbon umbrella at Marshall Fields, then you definitely participated in The Estée Lauder Companies’ annual Breast Cancer Awareness Campaign.
The Pink Ribbon Task Force, coordinated by Estée Lauder Companies Senior Vice President Diane Ackley and made up of representatives from every brand at every level, works year round to organize special events and promotions of all shapes, sizes and shades. Beginning in October, pink hues can be found everywhere, in edible goodies as well as wearable lipsticks and huggable teddy bears. From bake sales to intranet auctions, pink ribbon compacts to lip palettes, the 18 brands that make up The Estée Lauder Companies also collectively represent BCRF’s first and largest corporate supporter. Since 1993, over $10 million has been raised for BCRF. In addition, efforts from retail partners (selling teddy bears, umbrellas, and other items) have brought in more than $1 million since July 2002.
Our thanks extend to all of the Estée Lauder Companies’ employees from Melville, New York, to Minneapolis, Minnesota, from Boston, Massachusetts to Belair, California. If there’s pride in being pink, the whole company is blushing.