Photos: Courtesy Montauk Library Collection
1926: Carl Fisher Creates Montauk
In 1926, wealthy entrepreneur Carl Fisher and four associates began building a luxurious summer resort in Montauk that rivaled Miami Beach but was near Manhattan. Fisher, who had earlier created Miami Beach, coined the slogan, "Miami in the winter, Montauk in the summer" for his new project. After purchasing 9,000 acres, Fisher built an exclusive hotel, Montauk Manor, which opened July 4, 1927. He also built a seven-story office building named the Carl Fisher Building, the Montauk Yacht Club, the original Montauk Golf Club, a marina, Tudor-style shops, houses, polo fields, a theater, tennis courts, and a mansion for his family. But the 1929 stock market crash hit Fisher hard, and the Montauk Beach Development Corporation went into receivership in 1932. Today, Montauk is a popular East End vacation spot. Montauk Manor is shown at left, along with a photo of Fisher from 1925.