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Pfizer Seeks Creative Ideas on Lipitor
- June 22, 2005
NEW YORK Pfizer has contacted agencies beyond incumbent Merkley + Partners for creative ideas on its best-selling Lipitor anti-cholesterol drug, the client has confirmed. Major media spending on Lipitor has increased in each of the past four years, from about $50 million in 2001 to nearly $120 million last year, according to Nielsen Monitor-Plus. Estimated billings on Merkley's portion of the business are $60-80 million.

Tiles Departs DirecTV
- June 22, 2005
LOS ANGELES Neal Tiles left DirecTV last Friday, vacating the evp of marketing position, a representative of the company said today. The client described his departure as voluntary. BBDO in New York was assigned the business without a review in February 2003, when DirecTV consolidated creative, direct marketing and media buying within Omnicom Group-owned agencies.

General Mills Prepares Cereal Push
- June 22, 2005
CHICAGO General Mills this week will launch a television campaign aimed at children, in hopes of getting them to eat more cereal for breakfast. The campaign, from Publicis Groupe's Saatchi & Saatchi in New York, is the company's first non-branded effort for its cereals. One ad shows a man running from a kid in a tunnel. As he falls down, the man screams, "Don't you ever stop?" The kid says, "Nope. I ate breakfast." The tagline is, "Choose breakfast."

McCann Wins Aricept Creative Assignment
- June 21, 2005
NEW YORK Interpublic Group's McCann Erickson has landed creative duties on the Aricept account, after a review of undisclosed agencies, the client confirmed. The prescription drug, a joint venture between Pfizer and Eisai Corp. of Teaneck, N.J., is used to treat patients suffering from Alzheimer's disease. Omnicom's TBWA\Chiat\Day in New York had handled advertising since 1996, but three months ago, the client put TBWA\C\D on 90-day notice.

De Pouzilhac Out as Havas Chief Executive
- June 21, 2005
NEW YORK Havas said its chairman and CEO, Alain de Pouzilhac, has agreed to resign. Board member Richard Colker will act as interim chairman and CEO, backed by a team of three directors. Today's events mark the culmination of a lengthy struggle between de Pouzilhac (above) and Havas investor Vincent Bollore. Sources said Bollore's preference for a permanent CEO is Jean-Marie Dru, the CEO of TBWA Worldwide.

Time Inc., 'Newsweek' Selectively Ban Tobacco Ads
Carat USA Names Warren President
NBC Nears Upfront Finish
McKinney Joins Fallon on Sony Roster
BMW Chooses 'Fresh' Over Fallon
Click Here for More National Headlines
Born of Hate
ON THE SPOT:
Michelle Curran
BARBARA LIPPERT:
Survival of the Fittest

A recent Merkley ad for Lipitor

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OPINION POLL
Some shops are taking steps to reconnect creative and media planning. Is it time to turn back the clock on unbundling?

Yes. Media planning and creative should never have been separated.
No. The marketplace benefits that made unbundling logical still exist.
Sort of. We need greater connectivity, but not wholesale regression.














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