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April 28, 2005: An Open Letter to All Bloggers

Charles Johnson, Marc Danziger and I have been sneaking around over the last few months, trying to turn blogs into a business. We have enlisted some others with names familiar to you with the intention of working in two areas - aggregating blogs to increase corporate advertising and creating our own professional news service.

With respect to advertising, we do not wish to go into competition with Henry Copeland's BlogAds, which we fully support. (Some of us even have them!) We are working on another model that will sell ads en masse, not blog-by-blog. We expect this model to go live within a few weeks.

As for the Blog News Service, a lot of work needs to be done and a lot of questions answered. An editorial board consisting of Glenn Reynolds, PowerLine, Lawrence Kudlow, Hugh Hewitt, Marc Cooper, Wretchard of the Belmont Club and Tim Blair, as well as the founders, is already in place with other bloggers in many countries having signed on as contributors.

This is no way meant to be exclusive. We invite you all to join us. On the advertising end, any blogger -- whether political or not -- is welcome. We would be delighted to place ads on your blog and pay you for them. You may find out more and, we hope, join by simply emailing us at

If you are an advertiser, you may contact us at

UPDATE: Besides, the US, blogs from the following countries have signed up as of now -- UK, Australia, Iraq, Egypt, Israel, Spain, Germany, France, India and Malaysia.


Comments require registration through TypeKey. Abusive remarks may be deleted. Opinions expressed do not necessarily reflect the views of Roger Simon.

...''! Too much! Best of luck and what a great idea! Simplifies everything on both ends. I guess one's blog would need to generate a certain amount of traffic to be worthwhile but if that hurdle is a problem, it certainly simplifies for the blogger, approaching advertisers who might want to advertise.

But do we still get Pamela Anderson on your page?

The board seems a bit lopsided doesn't it? Marc Cooper and the conservatives. What kind of readership requirements are there?

Wouldn't it be much simpler to just get Arianna Huffington to bankroll you? :-)

marky48 - PC w/modem, ISP, literacy. Happy? No, of course you aren't. The Way to Happiness -- form your own board. May we contact you at

"What kind of readership requirements are there?"

The ability to read without moving your lips and running your finger accross the screen,there are those around who will help with the big words.

i may start a blog just to join you guys. a pajama party is too tempting to turn down. and besides, it looks like you need a few girls on the list to even things up. best wishes to a great idea whose time has come, thanks to your hard work and good writing.

What kind of control wuld we have over what ads appear on our site? Will this work for Blogspot blogs?

I see the same imbecilic trolls live under all bridges here. How quaint. Readership refers to numbers of viewers. Of course these nitwits don't actually create anything of their own so I can see where difficulty comes in with my question.

ms. anne, we already have some women with us - notably one of my faves, Ms. Seipp - also the estimable Ann Althouse - but we want more and I have no doubt we will get more.

WTYates, bloggers will have the ability to reject ads. Also we will plan for Blgospot and all popular plaforms.

marky48, I banned you. (First person in months). I just lost patience. Sorry.

C'mon Roger, as long as you're at it, toss in SteveJ. There is no material difference.

It's an interesting idea and I look forward to seeing what comes of it. The model for broadcasting information is changing radically. I mean, if even Sam Donaldson realizes it, then it's already a fact, right? It's probably time for us to try a few ideas out to see what the possibilities are. Not every idea may succeed, but one or two are bound to stick.

marky48: Roger's place is a fairly civilized township in the blogging universe. A great many of us are social liberals who just believe that Bush was a better choice for President than Kerry. Many of us feel that the Democratic party--as we once knew it--is gone. We are fairly thoughtful, no longer walk on our knuckles and rarely froth at the mouth. Consequently, we realize that Marc Cooper is both a journalist with integrity and a good man--even when we disagree with him. We're what used to be called 'Liberal' in the traditional, or original, sense of the word. As such, we are more interested in slogging through contradictions in our quest to discover the truth than we are interested in dividing ourselves into artificial constituencies.

I know I'm not alone in hoping that Marc's participation will encourage serious writers from every edge of the political universe to participate. It can only be good.

Good luck.

marky48: You have to understand that Roger is probably one of the most easy-going guys you'll ever meet. If he became irritated enough to ban you, you should probably re-evaluate your behavior.

Hi Roger,

I appreciate the fact that you have been doing original reporting over the last few months. The production of news reports, as opposed to comments, has been one of the missing ingredients in the transformation of media. I congratulate you on your hard work and hope this venture grows into something significant.


I decided to give Marky a break by checking out his blog. He had 10 post's dated from April 15th to April 28th. Most were about enviromental issues. He had received a grand total of 2 comments for all his posts. His opening line about himself mentioned his wisdom and punditry. It must be the quaint idiocy of the blogosphere that is keeping everyone away from his site.

I'll soon be moving from blogger to I look forward to joining your venture. As small as my readership is (*cough*nonexistent*cough*) I'm suite I could garner enough click-through to cover hosting costs. This sounds like the biggest benefit to small-time bloggers in such a plan. I think this is a fantastic idea and once I graduate to a "real" blog I'll certainly be joining.

Well done lads and lasses, your noggins appear to be engaged in full genius mode!

of course "suite" means sure in my native tongue, I just forgot to, um, translate in the above comment.

Yeah. That's the ticket....

Blog News Service would be terrific -- something that is sorely needed and wanted by many who no longer trust the MSM spin.

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