This issue features a new Edmonton radio station, two new publications, upcoming media events, an interview with Eve Henderson from Global TV and a special report on how to secure media sponsorships for your organization.
media bytes
media conferences
media tips
media news
media invitations
sites of interest
media events
media awards
books of interest
media courses
media profile
magazines of interest


Media Bytes

Visual Radio, a new service that combines interactive content to radios via cellphones, was launched at the National Association of Broadcasters convention in April. Sprint and Virgin Music have also teamed up to offer cell phones with free music services.

MTV launched a new web channel called Overdrive. The site will offer users with high speed connections news, interviews and music videos as well as clips from its reality shows. For more info see their website

TATad, a Vancouver company, is seeking companies and individuals who want to trade services. The company provides a payment of upwards of $500 to an individual who is willing to sport their corporate logo as a tatoo for two years. For more info see their website.

BioWare, an Edmonton based video game production company launched, Jade Empire, its new video game last week to critical acclaim. For more info see their website.

Mayor Stephen Mandel was the keynote speaker at the April 4 AGM for the Edmonton Arts Council. To read his speech see the EAC website.

Criterion Research of Edmonton has been purchased by Leger Marketing of Montreal. Maureen McCaw, founder of Criterion, becomes president of Leger Marketing Alberta.

TU Gallery has opened in Edmonton featuring handcrafted furniture and photographic art. The shop is located in the Gallery Walk area on 124 Street.


Media News  

CKUA will premiere a documentary, The Voice of Water, produced, written and narrated by Larry Donovan on May 3, 10 & 17.

Wickett Publications has launched a new full colour digest sized publication, Madison's: Eye on Edmonton now circulating in downtown Edmonton. For more info contact (780) 429-2333.

Draper Publications has launched Husband & Wife Magazine, a 28 page full colour magazine intended as an information sources for couples. For more information contact the publisher by email or by phone at (780) 463-2333.

CanWest launched Dose its free daily commuter newspaper on April 4 in Edmonton, Calgary, Toronto, Ottawa and Vancouver. Circulation figures reported to be 120,000 in Toronto and 40,000 in Edmonton, Dose is aimed at 18-to-34-year-old readers, according to the newspaper's rate card, and "fills the gap for this demographic in an environment where there is no current authoritative news and information source. ... Each day of the week, Dose delivers the daily news in an at-a-glance format that is perfect for this busy target." Publisher is Noah Godfrey, son of Paul Godfrey a CanWest Board member and president of the Toronto Blue Jays. As for filling the gap, Dose seems to have overlooked See and Vue Magazines and the fact that Edmonton is one of the few cities in Canada with two alternative newspapers. Now there are three papers competing for this market.

Sonic 102.9 FM, Edmonton's second of three new radio stations approved last year by the CRTC hit the airwaves on April 5. Positioned as a modern rock station, it will officially launch on May 5 after testing out its radio signals and transmitters for one month as required by the CRTC. Owned by the OK Radio Group who also CKER radio. The station will broadcast out of a new state-of-the art building planned for Gateway Boulevard in the next few months. For more info see their website.

Media Events  

April 28 - May 10
Alberta Scene takes place in Ottawa from April 28 to May 10. Six hundred Alberta artists to peform at 95 events in 19 venues throughout Ottawa. For more info see their website.

April 30
AMPIA is holding the Rosie Awards to celebrate excellence in film & television production in Alberta on April 30 in Edmonton. The longest running film and television awards show in Canada, the show will be hosted by Gabrielle Miller and Lorne Cardinal, stars of Corner Gas. To be broadcast live throughout the province on Access. For tickets see the AMPIA website.

May 2
Coalition for Music Education in Canada will hold its first annual Music Monday, a nation-wide celebration of music, on May 2. The celebration is in support of school music programs. In addition to numerous other musical presentations to be held at the National Arts Centre in Ottawa, at 11:00am MST schools from coast to coast will united in once piece of music, A Little Music by Chris Tait, a Canadian composer and musicians. For more info and to download the piece of music that will be played in all public schools throughout Canada, see their website.

May 6 in Edmonton & May 20 in Calgary
Hank Williams First Nation shot in the Peace Country of Northern Alberta by first time filmmaker Aaron James Sorenson. Fresh from a premiere at Mann's Chinese Theatre on Hollywodd Boulevard, the feature film premieres in Edmonton on May 6 at the Princess Theatre and Calgary on May 20 at the Globe. One of only 12 films to compete at the American Film Institute's Los Angeles International Film Festival. Voted as the "Best Undistributed Film of 2004" by the Village Voice and reviewed by Cinequest San Jose as the "unlike anything every seen before on film." The film features Gordon Tootoosis (Legend of the Falls, North of 60), who plays an elderly Cree who questions the death of his hero Hank Williams. For more info see their website.

May 7
Great Human Race takes place on Saturday May 7th at the University of Alberta Butterdome. Registration is available at any Running Room location or online at their website.

May 10
The Canadian Women in Communications - Edmonton chapter is holding panel discussion on Women in Politics. Panelists include Deborah Grey, Shirley McClellan and others. To be held at the Crowne Plaza - Chateau Lacombe from 11:30am on Tuesday, May 10. For more info contact Sue by email.

May 10
David Suzuki will be presenting an evening of lectures on building a sustainable urban environment. Hosted by SEED (Sustaining Edmonton's Ecological Development), the presentation will be held at the Myer Howorwitz Theatre from 7:30pm on Tuesday, May 10. Tickets at Tix on the Square.

May 17
The Edmonton Arts Council is celebrating their 10th anniversary with a party on Tuesday, May 17 at their new office on 103 and Jasper on May 17.

June 12 - 15
Banff World Television Festival runs from June 12 to 15 in Banff. The 26th annual festival features keynote address by Lieutenant-General Roméo Dallaire. For more info see the Banff Festival website.

June 13
The Annual Mayor's Luncheon for the Arts in Edmonton has moved to an evening awards show. Presentation to take place from 7:00pm on June 13 at the Winspear in Edmonton. Ten awards to be presented to artists and businesses that have supported the arts this past year. For more info see the EAC website.

June 22-25
Dreamspeakers Film Festival takes place in Edmonton from June 22 - 25. For more info see their website.

September 29
The Entrepreneur Show will be held on September 29 at the Shaw Conference Centre in Edmonton. Guest speaker is Dr. Sam Shaw, 2004 Business Person of the Year. For more info see their website.

Media Courses  

April 26
RiverCity Productions is presenting a series of workshops for writers, publicists and community organizations:

  • Maintaining Websites 101 on Tuesday, April 26
  • Write, Publish & Promote on Thursday, April 28 & 30
  • Multimedia News Releases on Thursday, May 5
  • Building an Online Media Room on Tuesday, May 10
  • Writing for the Web on Thursday, May 12

From 10 to 3pm at the University of Alberta. One day workshops cost $150, two day $275. Includes lunch. For more info and to register see the workshops section on the Media Magazine website.

April 27
Visible Ink is presenting workshop Reports and Proposal @ Work on April 27. Upcoming workshops include Proofreading @ Work 101 on May 5 and E-Writing @ Work: Websites on May 18. For more info see the Visible Ink website.

April 27 & 29
The Business Link is holding brown bag workshops on Protecting Your Business Online, 12 - 1pm on April 27; Search Engine Optimization Strategies, 12 - 1pm on April 29 and a E-Business Essentials Workshop on Friday, April 29 from 6 - 9pm. Brown Bag sessions are free, Workshop is $32.10. Business Link is located at 10237 - 104 Street. To register call (780) 422-7722.

April 28 & 29
RiverCity Productions & Visible Ink are teaming up to present a two day workshop focused on Writing, Publishing and Promoting Your Writing. Held at the University of Alberta, cost $275 includes lunch. For more information call Marilyn at (780) 237-5535.

April 30
AMPIA is holding a Broadcaster's Workshop on April 30 in conjunction with the Rosie Awards Show on Saturday, April 30. Representatives from seven of Canada’s television networks will participate in a series of program information sessions. These half-hour group meetings are designed to find out what type of programming the networks are looking for and fine-tune your pitch for the annual Banff TV Festival, June 12 to 15th. For more info see the AMPIA website.

April 30
The Editors Association of Canada - Edmonton branch is holding a workshop on Substantive Editing by Rosemary Shipton on April 30. Cost $120 for members, $175 for non-members. To register contact Trish.

May 2
Edmonton Lifelong Learner's Association is offering sessions for older adults beginning from May 2 to May 20. Seesions include writing, business, drama, art, history, current events and phys ed. Instructors include professors, writers, and media professionals. Colin McLean is leading the session on History of the Movies. Registration for up to five classes is $185. For more information see the ELLA website.

May 28 & 29
Arts District Open House, a weekend of free performances to celebrate the arts in Edmonton in and around Churchill Square. For more info see the Arts District website.

June 1
Disaster Forum Association
is holding Crisis Communication Workshops from June 1 - 3 at the University of Alberta Campus. For more info see the Disaster Forum website.

Media Conferences  

May 9 to 12
Association of Fundraising Professionals - Edmonton Chapter, in partnership with the Alberta Association of Fundraising Professionals is hosting their first annual Western Fundraising Conference from May 9 to 12 in Calgary. More than 400 delegates from Western Canada and Northewestern US are expected to attend. For more info see the conference website.

May 12 & 13
University of Alberta is hosting the McGraw Hill Ryerson Teaching, Technology and Learning Conference on May 11 & 12 at the Telus Centre for Professional Development. The conference will focus on transformational networks and innovative uses of technology in higher education. Keynote speakers include Derrick deKerckhove (McLuhan Centre, University of Toronto). For more info see the conference website.

May 13 - 14
Grant MacEwan Professional Writers Program, in partnership with the Editor's Association, the Writers Guild of Alberta and others is hosting their annual Get Publishing! Conference on May 13 & 14. This year's conference is themed Publish & Prosper. For more info see the conference website.

June 1 - 4
Canadian Community Newspaper Association is holding their annual conference in Banff from June 1 teo 4. For more info see the conference website.

June 15 - 17
The Canadian Public Relations Society
is holding their annual conference from June 15 - 17 in Calgary. Conference theme: Energize Your Work, Your Life, Your World. For more info see the CPRS website.

June 22 to 25
Society for the Arts in Heath Care
is holding their first annual conference No Borders: pARTners in HEALTHcare from June 22 to 25 at the Sutton Place Hotel. For more info see the conference website.

July 5 to 10
International Society of Weekly Newspapers
is holding its annual conference from July 5 to July 10 in Edmonton and Fort McMurray. For more info see the ISWNE website.

Blazing New Trails in Fundraising Excellence
Calgary May 9 to 11, 2005

Media Invitations  

Mothers Against Impaired Driving is inviting nominations for their second annual awards recognizing media professionals and organizations for outstanding coverage and advancement of issues related to MADD Canada’s mission to stop impaired driving and to support victims. Entry deadline: June 15. Winners in three categories to be announced at their awards luncheon in September. For more info see the MADD website.

IABC Edmonton is inviting nominations for their IABC Capital Awards and Communicator of the Year Award to recognize outstanding communication is Edmonton and surrounding areas. Nomination deadline: May 16.Winners to be announced at the Awards Gala on June 16. For more info see the IABC website.

Canadian Authors Association is inviting nominations to the Exporting Alberta Award recognizing excellence in books published in Alberta and intended to foster wider exposure to Alberta produced books. Nomination deadline: March 31. For more info see the CAA website.

The Writers Guild of Alberta is seeking an Executive Director. Closing date: May 30. Start date August 1. For more info see the Writers Guild website.

Dreamspeakers Film Festival is seeking submissions for their upcoming festival on June 22 - 25 in Edmonton. For more info see the Dreamspeaker website.

Calgary's Public Art Program is seeking an artist to enhance the look of the new John Laurie Overpass. The competition is open to any artist who lives and works in Alberta. For more info see their website.

Sonic 102.9 FM, a new modern rock station in Edmonton is inviting musicians to submit demo CDs for consideration of adding to their playlist. To send a CD see their website.

Actors are invited to audition for a feature film to be shot in and around Edmonton in August. Seeking 9 male and 5 female actors 25 - 35 years old. For more info on the roles and for an audition appointment email or call Todd at (780) 232-5296.

Media Awards  

The first semi-annual Lois Hole Awards were bestowed upon Douglas Cardinal, architect of a Grande Prairie Regional College and other striking buildings around the world and and John Murrell, playwright and artistic director at the Banff Centre.

April 30
Alberta Motion Picture Industries Association is hosting their 31 Annual Rosie Awards to recognize excellence in filmmaking in Alberta. The longest running film and television awards hosted by the first film and television industry association in Canada this is an awards show you won't want to miss. To see this year's award finalist or for more info see the AMPIA website.

May 14
Book Publishers Association of Alberta in partnership with the Writers Guild of Alberta is hosting their annual Book Awards Gala on May 14 at the MacDonald Hotel. Up for the Edmonton Book Award is Tim Bowling for The Memory Orchard, Marty Chan for The Mystery of the Frozen Brains and Bedlam by Greg Hollingshead. For a list of finalists and more info on the Awards Banquet see the BPA website.

May 14
The Canadian Association of Journalists will hold their awards banquet on May 14 in Winnipeg. Finalists for the prestigious Photojournalism Award include Brian Gavriloff and Larry Wong of the Edmonton Journal. Gavriloff is also up for a National Newspaper Award along with Paula Simons, also of the Edmonton Journal.

May 27
Canada Post Literacy Awards is seeking nominations for signficant contributions towards literacy. Deadline is Friday, May 27. For more info see the Canada Post website.

May 30
Canadian New Media Association recognizing excellence in new media presents their annual awards on May 30 in Toronto. Nominations to be accepted until March 14. For more info see the CNMA website.

June 7
Emerald Awards recognizing environmental excellence in Alberta is hosting their annual awards banquet on June 7 in Calgary. Nominations close on February 28. For more info see the Emerald Award website.

June 8
Edmonton Arts Council
in partnership with the Professional Artists Coalition of Edmonton is hosting their 18th annual Mayor's Luncheon for Business and the Arts on June 8. Awards in nine categories. Nomination forms available from the PACE website.

August 1
The Alberta Craft Council is seeking nominations for their 2005 Fine Craft Awards. Deadline is August 1, 2005. For more information see the ACC website.

December 3
Canadian Folk Awards to be held in Gatineau, QC for the first time on December 3. Rod Campbell, Edmonton based publisher of Penguin Eggs, a national magazine focused on Folk Music is one of the coordinators. There are 17 categories, variations of best artist, songwriter, instrumentalist and producer variously, some broken down to traditional, contemporary, English, French and aboriginal categories - as well as emerging artists and a lifetime achievement award. For more contact Rod Campbell through the Penguin Eggs website.

Media Profile  
Eve Henderson

Eve Henderson is the Communications Coordinator for Global Television in Edmonton.

Eve attended Grande Prairie Regional College in September of 1994 to earn a Bachelor degree in Commerce. With one year of Commerce under her belt, and a brief on-air stint with the CBC, Eve enrolled at Mount Royal College in Calgary to pursue a career in the television industry.

In 1997, Eve graduated with a diploma in Radio and Television broadcasting and started her career in Peace River as an on-air host with the local radio station. Just 6 months later, Eve started working for Global Edmonton (then ITV) in the Programming department.

In 2000, Eve moved over to the position of Communications Coordinator and has been there ever since. Eve mostly works with the not-for profit sector securing partnerships for the various events and for fundraisers they hold.

Eve also works on general brand awareness for Global Edmonton within the community as well as various contests and station events for her clients as well as on CRTC licence renewal, advance movie screenings and general station promotion.

Check out the video clip of Eve presenting Global TV's Out There! a community billboard hosted by Seanna Collins that broadcasts six times per day, Monday to Friday. You'll find the link to this presentation in the Media Tips Section below. To be considered for inclusion, fax your information to (780) 989-4686 or send by email to at least three weeks in advance of your special event.

Media Magazine caught up with Eve during her presentation on Media Sponsorships to students at the Arts & Cultural Management Program at Grant MacEwan College on April 4. She was joined by Leah Feschuk, Sponsorship Coordinator for the Edmonton Journal. To see what they both had to say about approaching the Journal and Global to sponsor your event, see the Media Tips section below.

Eve Henderson
Promotions Director
Global TV Edmonton

Sites of Interest  

The History of Canadian Broadcasting
produced in association with Ryerson University, this website details the history of Canadian Broadcasting. Includes origins of many of Canada's radio & television stations, networks and programming, news broadcasting, pioneers, engineering and more. For anyone interested in the history of Canadian Broadcasting.

The Alberta Online Encyclopedia
produced and maintained by the Heritage Community Foundation, the Alberta Online Encyclopedia will be launched this fall as a legacy project for Alberta's centenary. Currently, it is a collection of thirty four websites, thirteen teacher's guides and links to Alberta's museums and heritage organizations all focused on aspects of the history of Alberta.

Books of Interest  

Just in time for the gardening season! Two books by 5th House Publishing, Calgary. Written by June Flanagan who holds a Master of Science in plant science and a Bachelor of Science in environmental and ornamental horticulture from the University of Arizona. She has written and photographed for several publications on a wide variety of botanical topics, and serves on the Alberta Native Plant Council Board.


Written by June Flanagan especially for gardeners in the northern and central prairies of Canada and the United States. Shows that a garden rich in native plants is beautiful in its diversity, relatively low maintenance, conserves water, is environmentally sustainable, and provides a natural habitat for birds, butterflies, and insects - all essential ingredients for a healthy garden.

The Prairie Garden Sourcebook

Written by June Flanagan and her sister-in-law, Donna Fremont, the book includes listings of gardening centres, seed and plant companies, mail-order catalogues, magazines, books, education programs, horticultural societies and even phone lines for gardening questions. It also offers tips on planning and planting, frost dates, prairie gardening history, sources for prairie-hardy plants and information on 37 public gardens on the prairies.

Links to all websites listed in the sourcebook

For more information on both these books

Magazines of Interest  

Up! Magazine

WestJet's new inflight magazine
published by Red Point Media, Calgary
Inaugural issue: March 2005
featured on right: April 2005 issue

Up! Magazine is about the joy of travel and discovery. With a focus on North American destinations, up! digs up little-known travel gems and explores well-trodden routes with a fresh perspective, all the while providing vital travel info for the busy traveller on the go. Feature stories about urban and adventure tourism are complemented by timely news, events and gear to make travel as enjoyable and exciting as it should be for both our leisure and business readers.

RedPoint Media Group Inc., is one of Western Canada's largest independent magazine publishers, produces such well-known and award-winning titles as Avenue magazine, Calgary.Inc magazine and Wine Access magazine. The 10-year-old company is also an extensive corporate publisher producing titles for organizations like the Calgary Health Region, The City of Calgary, and the YMCA.

For more info on Red Point Media Group

Thank you  

Mark Power – Writer/Producer/Director

We would like to thank Mark for taking time from his busy schedule to shoot the video clip of Eve Henderson presenting Global TV's community billboard program Out There! showcased in the Profile section.

As an award winning filmmaker, media instructor (FAVA and the University of Alberta) and television producer, Mark has established himself as a vanguard in Alberta's media industry. He has a knack for storytelling, keen interviewing skills and an eye for detail.

His most recent film Edmonton: An Historic Journey, earned two nominations at the upcoming Alberta Film & Television Awards: Best Writer/Non-Dramatic and Best Educational Documentary.

Mark operates his own company called Digital Paradigm, a production company that is innovative in its approach to how Canadian television is produced and created. As a virtual one man band, Mark is able to cut costs dramatically on program production by not only writing and directing his projects, but editing and shooting them as well.

Specializing in media involving documentary storytelling and in creating public service announcements and television commercials, Mark is fast becoming a major player in the film and television community.

Contact Mark and check out his films at

Subscription Offer  


After 30 years as a professional publicist and leading numerous workshops on publicity and media relations, this is the number one question I get asked. The answer is...

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Why do organizations tend not to follow this process?

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what's the solution?

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  • the content of our first six e-books has been presented in workshops this spring to enthusiastic response.
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Why subscribe? You'll save money, make time, develop skills and build valuable media relations for your organization.

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Has your subscription lapsed?

If your subscription lapsed while we were updaing the media directory, you can renew your subscription for 2004 rates--for $200 instead of $300. To take advantage of this offer, call Marilyn at 780.237.5535 and we will enable your access immediately.

This offer expires on April 30 & CANNOT BE COMBINED WITH ANY OTHER OFFER.

Media Tips

How to Clinch a Media Sponsorship for your Special Event
Lining up a media sponsor can be one of the most powerful ways to attract attendees, donors and volunteers for your special event. This special report tells you how to approach the media and what they are looking for as a media sponsors.

Special Report - How to Persuade the Media to Sponsor Your Event

Notes from Eve Henderson, Global TV on Sponsoring Events

Notes from Leah Feschuk, Edmonton Journal on Sponsoring Events

Sample Media Sponsorship Proposal

Video clip of Eve Henderson, Global TV on Out There!
please (be patient, the clip takes 30 seconds to download)



Watch for the next issue of mediamag e-zine in your mailbox on May 16
Media DirectorBooks

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Phone: 780.644.0329 | Fax: 780.644.0330