Your Digital Memory: Gmail Drive Extension

July 27th, 2005

Gmail, Google’s infinitely useful webmail service, currently has 2436 MB of storage - and counting. With all that storage available anywhere, anytime, people are increasingly emailing important information to themselves to keep it in one location. called it Life-Caching - storing every little snippet of personal data for future reference or to create an immortality of sorts. We think this is actually two trends. We’re calling them “My Digital Memory” and “Internet Immortality”, where the former is storing for practical use and the latter is more egotistical. So there.

This is all a roundabout way of saying that - according to LifeHacker - the GMail Drive Extension has been updated. This nifty piece of code lets you use your GMail account as if it were an extra drive on your computer - looks like your digital memory just got an upgrade!

The creators admit that the code might be a bit buggy, so if you’re not-too-tech-savvy, you might like to give this one a miss. We predict that Google will add this feature at some point anyway, but there’s no telling when that might be. (In fact, we’d even go so far as to say that Google is trying to build the capacity to store everyone’s media, creating the world’s biggest digital storage unit. What’s more we think they’ll offer this free. Look out for more info in our weekly trend updates, starting soon!) In the meantime, Your Digital Memory could also find a home at, which offers cheap digital storage, available anywhere.

Apple Canadian College Contest

July 27th, 2005

Apple - everyone’s favorite fruit-themed technology brand - is marketing its extremely hip products to Canadian college students through their “Win What You Want” contest. From

“Participants (sic) start out with a “pool” of $2500CDN. You can increase the pool by getting your friends to sign up, with each one earning you an additional $250. Refer a maximum of 10 friends and bring your potential prize to $5000, and then start assembling your prize pack. A few 60GB iPods at $495 each? Perhaps an iBook? Maybe an Airport Express? You can swap items in and out of your prize pack as you wish, squeaking the most out of your pennies.”

Coke M5…Best Served Cool

July 27th, 2005

Coca Cola has brought in some top designers to add a touch of cool to its iconic packaging. From

“In an inspired change of pace from their constant re-tinkering of flavors and additives, Coca-Cola has instead chosen to focus on an evolution of their design. The soft drink giant recently comissioned five talented young design groups from five continents to rethink their packaging with an eye towards hip urban flair.”

The plan might have backfired. One commenter on asks:

“Why does my coke look gay?”

Adidas Launching Star Wars Shoes…Kinda

July 27th, 2005

Adidas is launching what might turn out to be the coolest shoes ever. Skywalkers (or SWs, due to trademark issues) are part of the Adidas lineup for Fall ‘05 and are already available at CoolestShop. From the site:

“Originally inspired by the young jedi himself…The S.W. otherwise known as the Skywalker, due to an inability to license the name, allegedly appeared back in the ‘80s. It was rediscovered at a Tokyo thrift store,and then rereleased by Adidas for Fall ’05. This particular colorway was inspired by Luke’s homeworld of Tatooine. Full, high quality leather upper, blown rubber outsole. Midcut boot style in extreme mustard yellow, white and red colorway!”

Coolest shoes…ever. [via CoolHunting]

Not Another Burger King Viral?

July 27th, 2005

Burger King has tried to recreate the success of its previous viral ads with, an attempt to promote its new chicken fries through the power of rock ‘n roll. It’s not their strongest campaign to date, but the music is surprisingly accomplished. Roq on. [via Random Culture]

Ford Plans Flash Mobs

July 27th, 2005

Ford is trying to catch the buzz of flash mobbing (instant gatherings of large groups of people) by organising a series of flash concerts. The venues and artists won’t be announced until right before the event. This reminds us of’s planned spontaneity trend. Look out for other brands trying to gain some cache by picking up on these fleeting trends. [via Influx Insights]

Trend Alert: Shopdropping

July 27th, 2005

There’s a new trend in town. Shopdropping is the act of covertly placing merchandise on display in a store. AKA reverse “shoplifting” or “droplifting.” Used for guerilla ad campaigns and art installations. More at [via Adpulp]

Here Comes the RocketBoom Killer

July 27th, 2005

Looks like Rocketboom, everyone’s favorite videoblog, has competition. Mobuzztv is faster, fresher and it stays on-topic. No on-location reports. No cheesy viral videos. No failed attempts at “humor”. Plus, it comes in a choice of languages. Isn’t it time you switched?

Machinima: Video Games meet Cinema

July 27th, 2005

Here’s a trend every early adopter should know about: machinima. This mashed-up genre uses video game engines to create movies, music videos and TV shows. Examples? Take a look at A Few Good G Men (Quicktime Movie) - it’s a recreation of the courtroom scene from a few good men, rendered using Half Life. Also check out This Spartan Life, a bizarro talk show set in the Halo Game. (via Brand Noise)

World of Warcraft Coke Ad

July 27th, 2005

Coke has created a Chinese commercial which blends real-life actors with graphics from the ever-popular MMOG, World of Warcraft. It’s being distributed in the traditional way (ie. on TV screens, not in the game itself). The co-branded ad celebrates the release of WoW in China. Link (via tokyo-genki)