Kansas City Public Library started tracking their Web site usage of links to Internet sites. They discovered that local links, such as subscription databases, links to sports teams, and area job sites, were heavily used, and hundreds of other links were not used at all. Rather than continuing to gather thousands of links that won't be used, the library Web team changed to an "About.com" strategy. They created daily-updated topic guides with a localized focus. These guides feature local content, area news, and events relating to each topic, as well as library resources relating to each topic. Find out how this approach has worked out and how users have reacted.
Gather new ideas for your Web site about marketing library services and programs. Find out how KCPL's new approach has worked with their audience and what they plan to do next to keep their visitors happy and coming back for more great content from the library.
Who Should Participate?
Anyone who is interested in library Web sites and gathering new ideas about how to create and deliver new services and content to users. Web content providers and Web authors can pick up ideas about how to evaluate their site to make it work more effectively.
Key Topics You Will Explore
What types of Internet links are of interest to library audiences
How can we measure and evaluate site use to inform Web development strategies
What can libraries learn and adapt from the About.com site to make our sites stronger
How can you get reference and subject librarians to buy in and help create content
What do people say about the new Web site design and how has the site usage changed
Method of Instruction
Audio conference with Web-based visuals and supported by handout.
David King is currently the Web Project Manager at Kansas City Public
Library, and has years of experience in Web site creation, planning, and
design. He has spoken in the U.S. and Canada about Web site usability,
search engines, and Web marketing at Netspeed, Computers in Libraries,
Internet Librarian, Online World, and at ALA. He has also been published
in Online, Computers in Libraries, and in Library Journal's NetConnect.
David maintains a blog, "Dave's Blog," at http://daweed.blogspot.com
Developed for the Education Institute by Darlene Fichter, Northern Lights Internet Solutions Ltd, Saskatoon.