Blue Bell's Peanut Butter and Jelly Ice Cream New Treat For Summer!

Blue Bell Creameries has often produced new ice cream flavors inspired by other kinds of desserts, such as Key Lime Pie, Birthday Cake, Georgia Peach Cobbler and Banana Pudding, to name just a few. But it’s a little unusual to base a new ice cream on another kind of dish that is not a dessert. That is, however, exactly what Blue Bell has done. This summer Blue Bell introduces Peanut Butter and Jelly Ice Cream, inspired by the All-American PB & J sandwich, a surprisingly delicious combination of creamy vanilla ice cream with roasted peanuts and swirls of peanut butter and grape jelly.

“Blue Bell fans and our own employees bring us new ideas all the time,” explains Brenda Valera, Blue Bell’s research and development director. “This was one of those ideas that initially sounded kind of strange, but when we made up a batch, everyone agreed that the unique flavor combination was delicious!”

Blue Bell has never been afraid to venture into new territory. Homemade Vanilla, introduced in 1969, inspired a rash of imitators with other “homemade” and “homestyle” lines of ice cream. Blue Bell was the first company to mass-produce Cookies ‘n Cream back in 1980, and also the first company, in 1995, to produce a complete line of mini-size frozen snacks. More recently, in 2003, Blue Bell became the first ice cream company to produce a line of Southwest flavors, including such popular treats as Dos Amigos, Fiesta de Frutas and Tres Leches con Pina y Coco.

In this case, however, the inspiration for the new ice cream flavor is the sandwich that became a popular hit in the U.S. immediately after World War II. Before World War II, it was fairly common for people to spread butter and jelly together on bread. During World War II, meat and butter were scarce, but peanut butter was a good, inexpensive and generally available source of protein. Historians don’t know exactly who made the first peanut butter and jelly sandwich, but the theory is that, because both peanut butter and jelly were on the U.S. military ration menus, inventive G.I.s started spreading both on bread and enjoying them together. After the war, returning G.I.s made the sales of peanut butter and jelly soar.

According to the National Peanut Board the average American child eats 1500 peanut butter and jelly sandwiches before he or she graduates from high school! And then, of course, Elvis popularized another variation on the treat, with his fried peanut butter and banana sandwiches. Other possible variations are endless, some of them with gourmet overtones. Peanut butter, banana and date sandwiches, for instance, or peanut butter, apple and bacon sandwiches, or even peanut butter on jelly French toast!

Now, however, Americans can enjoy peanut butter and jelly both for their main course and their dessert. Blue Bell’s Peanut Butter and Jelly Ice Cream shows every sign of becoming a new American classic.