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Allume To Carry On Aladdin Software With New Branding Campaign
WATSONVILLE, CA- July 26, 2004 - Aladdin Systems, Inc., an IMSI company (OTC BB:IMSI) today announced that it changed its name to Allume Systems, Inc. ("Allume"). The name change was a condition of Aladdin Systems' settlement of a trademark lawsuit with Aladdin Knowledge Systems. Allume is dedicated to its mission to deliver everyday solutions that are easy to use and technically advanced. The entire Aladdin Systems' product line, including StuffIt(r), SpamCatcher(tm), Spring Cleaning(r), and Internet Cleanup(tm), will be rebranded under the Allume Systems name over the coming year. The new Web address is www.allume.com. Customers who enter www.aladdinsys.com will be redirected to the allume.com site over the next several years.
As a leader in the software industry over the last 14 years, Allume expects to continue lighting the way for its customers. Allume signifies a new beginning and opportunity to grow," said Jonathan Kahn, President of Allume Systems. "It reflects the bright future we see and our continued dedication to serving our customers and providing them with the best software products and services they have come to expect."
In April of this year, Aladdin Systems became a wholly owned subsidiary of IMSI, inc. and started this second chapter in its history. Today's announcement is part of this change. Building on 14 years of success, Allume expects to expand and accelerate its software offerings over the next six months and seek new opportunities of growth.
The company agreed to change its name as part of settling its trademark suit with Aladdin Knowledge Systems. The transition to Allume will be completed over the course of a year. This should should have minimal impact on customers and partners because of notification and URL redirection. Allume will send out regular communication with its customers, vendors, and partners, notifiying them of any changes and of new products. Customers can join the Allume notification list at: http://www.allume.com/company/contact/maillist.html.
Allume Systems, Inc: Everyday Solutions(tm)
Allume Systems, Inc., is located at 245 Westridge Drive, Watsonville, CA 95076, USA; telephone: (831) 761-6200; fax: (831) 761-6206. Internet: http://www.allume.com.
Forward Looking Statements: Any information contained within this news release which is not historical data may be deemed 'forward-looking statements.' Factors which could cause actual results to vary materially from the future results covered in such forward-looking statements include competition and the management of our growth. Such forward-looking statements are subject to other risks and uncertainties, which are detailed in the Company's filings with the SEC.
StuffIt, Internet Cleanup, and the Allume logo are trademarks or registered trademarks of Allume Systems, Inc. All other product names are registered trademarks or trademarks of their respective owners.
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