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October 25, 2005
AOL: branding campaign for AIM

AOL has launched a campaign to promote its Instant Messanger system to college students. According to Mediapost (reg. req.) online ads will also be supported by outdoor ads at 40 college campuses.

This is basically a branding campaign to depict AIM as a multiple-media communications platform, encompassing VoIP, e-mail, and SMS in addition to instant messaging.

Permalink | Category (s): Multi-channel campaign | North America // Comment (s): (0)

 

August 19, 2005
Virgin Mobile: are you normal?

In the US Virgin Mobile is running an advertising campaign (tv, radio and Internet) targeting the Hispanic market. The campaign's theme is "No Soy Normal" ("I'm Not Normal") and it encourages people not to suffer the consequences of the typical wireless contracts like everyone else does. A website invites users through an interactive story where they have to decide whether they are "normal" or not. If you can speak Spanish, it's quite funny.

Permalink | Category (s): Multi-channel campaign | North America | Telecoms and electronics // Comment (s): (0)

 

August 08, 2005
BT Broadband bets on iTunes

In the UK BT Broadband will invest £6m pounds to promote its agreement with Apple iTunes music store. Agency.com will create an online campaign, while Ogilvy will work on direct marketing and Abbot Mead Vickers will take care of the TV spot.. Netimperative reports new customers who sign up for BT Broadband will get 40 songs for free and a £15 discount when buying an iPod.

In the meantime, Steve Jobs announced that the iTunes music store, launched last week in Japan, sold one million songs in just four days.

Permalink | Category (s): Europe | Multi-channel campaign | Telecoms and electronics // Comment (s): (0)

 

 

August 08, 2005
Advertising campaign for Bausch & Lomb

Bausch & Lomb starts today in the US a multi-channel advertising campaign to promote its soft contact lenses Pure Vision. A TV spot will run on US network and cable stations and will also be available online. Along with the TV campaign, Bausch & Lomb is hosting an online sweepstakes where participants can vote for "America's Greatest Sight" and register for a chance to win a grand prize trip to the winning location, either New York City, Washington, D.C., San Francisco or Las Vegas. Visitors to the www.purevision.com web site can also print a certificate that they can take to their eye care professional and exchange for a free pair trial of PureVision contact lenses.

Permalink | Category (s): Health and beauty | Multi-channel campaign | North America | Online competitions // Comment (s): (0)

 

July 26, 2005
Coca-Cola, a World of refreshment

coca_world.jpgCoca-Cola, despite the fact it has been named once again brand of the year by BusinessWeek/Interbrand, feels it is loosing touch with the UK market. This assumption derives from an article published today on Bran Republic announcing the "World of refreshment" campaign.

The multimillion-pound campaign includes outdoor advertising and a web site (www.refreshinglife.co.uk, with the aim of promoting the full range of soft drinks produced by the Coca-Cola company. Vallance Carruthers Coleman Priest created the ads that target in particular health-conscious drinkers who might be afraid of having soft drinks.

Permalink | Category (s): Food and drinks | Multi-channel campaign // Comment (s): (1)

 

June 27, 2005
Labatt and "la fiertè quèbècoise"

Infopresse reports Canadian beer Labatt Bleue has launched an advertising campaign (print & tv) to promote its brand and "la fiertè quèbècoise". A website is also part of the effort. Online, Canadians are invited to share their photographs with a beer taken from around the world. BBDO Montré took care of the creativity.

labatt_blue.gif

Permalink | Category (s): Multi-channel campaign | Print advertising // Comment (s): (0)

 

June 22, 2005
General Mills launches "Choose Breakfast" campaign

General Mills has announced today the launch of a new television "nonbranded" campaign targeting children.
The initiative is called "Choose Breakfast" and has the goal to promote healthy breakfast with cereals. The campaign was created by Saatchi & Saatchi New York, and will run for a full year reaching more than 80 percent of children nationwide. A dedicated website www.choosebreakfast.com is also part of the effort, featuring content designed to engage kids on the benefits of eating breakfast.

Permalink | Category (s): Multi-channel campaign // Comment (s): (0)

 

June 02, 2005
Peugeot prepares online push the UK

E3 is going to create an online campaign to promote Peugeot new diesel engines. Netimperative reports the effort will debut in July, with a micro-site to support the offline marketing activities. As Matt Ramsay, director at E3 explained, Peugeot's idea is to engage potential customers from an emotional perspective, not limiting the engine choice to a rational decision.

E3 has been recently appointed by Peugeot and will take a share of the company's £1.5 million digital marketing account.

Permalink | Category (s): Multi-channel campaign // Comment (s): (0)

 

May 10, 2005
Philips targets affluent adults

Philips is again online (and offline) with a corporate campaign to promote its approach towards technology characterized by "Sense and Simplicity". Daily Media (in Italian) explains the pan-European campaign targets affluent adults over 30 years old. DDB London did the creativity, while Carat managed the planning. In Italy, ads will appear on portals like Virgilio and Libero and on news sites such as Repubblica and Il Sole 24 Ore.

Permalink | Category (s): Multi-channel campaign // Comment (s): (0)

 

April 15, 2005
Microsoft promotes "The New Era" for Office

Over 7 million pounds have been invested by Microsoft to promote the new Office version. New Media Age explains the campaign has a "viral nature" and includes streaming video clips, banners as well as print and outdoor ads. The creativity is by McCann WorldGroup (McCann-Erickson for advertising and MRM Partners for direct marketing) which decided to use the image of dinosaurs to encourage users to "evolve" and upgrade.

Permalink | Category (s): Multi-channel campaign // Comment (s): (0)

 

April 12, 2005
The "other side" of IBM

Ogilvy & Mather has created a multi-channel campaign to promote the "other side" of IBM and enhance the company's image which is currently very much focused on technology. IBM is opening to consulting and therefore is seriously working on branding with print, Tv and online ads. The call to action is to visit ibm.com/innovation where users can learn more about IBM's expertise and new way of thinking.
Read more about the campaign on ClickZ.

Permalink | Category (s): Multi-channel campaign // Comment (s): (0)

 

April 06, 2005
Adobe: Everything but the Idea

Adobe has launched a new campaign to promote its Creative Suite 2. As reported in the press release the ad campaign aims to create a deeper, more emotional connection with graphic artists, designers and other creative professionals. It was developed by Goodby, Silverstein & Partners of San Francisco. Ads will appear on design publications like Archive, CMYK and Communication Arts and style magazines such as Wallpaper, Surface and Nylon, while online ads will go live on Adcritic.com, CommArts.com and Newstoday.com. Rich Silverstein, creative director and co-chairman of Goodby, Silverstein & Partners commented:
"Like our audience, we live, eat, sleep and breathe what creative professionals do on a daily basis, which allowed us to bring special insight and humor into the ads".




Permalink | Category (s): Multi-channel campaign // Comment (s): (0)

 

January 25, 2005
Play it safe

Play it safe it's the slogan used by eCOGRA in a campaign to communicate the benefits (?) of honest and hassle free online gambling. The campaign will run for the first quarter of 2005 featuring opt-in emailing, PR and banner advertising. As reported in the press release, the creative material has been designed to underline the independent nature of eCOGRA and to provide facts on why compliant casinos are safe and efficient.

Of course we might start a discussion on the concept of "benefits" of online gambling, but this blog isn't probably the right place to do it.

Permalink | Category (s): Multi-channel campaign // Comment (s):

 

 

January 17, 2005
It's Sunny!

 

January 14, 2005
Delta easy fares, easy traffic

 

January 13, 2005
A new "Va Va Voom" for Clio

 

January 12, 2005
Cossette hires "sandwiches" for McD

 

January 11, 2005
Yahoo! the Life Engine

 

December 17, 2004
Piaggio offers free music

 

November 24, 2004
Xmas push for BBC's digital radio

 

November 14, 2004
Catch the Tigra with an MMS

 

September 09, 2004
Expedia "Creates Your Perfect Trip"

 

July 15, 2004
FedEx promotes Kinko

 

May 03, 2004
Cars.com reinforcing its brand

 

April 30, 2004
Chrysler's Premiere Days

 

April 29, 2004
Twingo "Kiss Cool" games & more

 

Ask Jeeves is the "find engine"

 

April 07, 2004
A short film against replica guns

 

March 09, 2004
"Body Confidence" campaign

 

February 28, 2004
Volvo can be sexy and fun

 

February 13, 2004
Sony "Raise to Honor" marketing push

 

January 16, 2004
Microsoft tries to seduce Linux users

 

January 08, 2004
GM promotes "The Hot Button"

 

November 28, 2003
Find Nemo at McDonald's and win a Nokia phone

 

November 19, 2003
Playstation 2 holiday push

 

November 06, 2003
Movie industry using the Web

 

HP Foto-Spass campaign

 

August 07, 2003
Alternative marketing for the SHARK WEEK

 

June 26, 2003
Sony Ericsson campaign to present new game phone

 


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