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Sales Success

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"Nothing happens till something is sold." This truism is important today as it ever was yet some organisations do not look to this area for improvements till it is often too late. For instance in the UK on average only 2 days of training per year is given to sales people whilst in the USA this figure is nearer 20 days per year!

Sales Performance Improvement

Our sales improvement programme encompasses a variety of tools and techniques to identify areas for improvement, design metrics to measure key performance areas and develop plans for objective setting and monitoring and to develop individual training programmes for the sales team. Further details can be found at Sales Performance Improvement

Sales Training

No matter what the role is we all need to upgrade our skills on a regular basis. This is as true for the sales team as anyone else. In fact it can be more important as the daily routine of selling is "designed" to grind down the sales techniques of even the best sales person. Full details are available on Sales Training


Customer relationship management is an essential tool in improving sales performance. One asset that is under used by many businesses is their customer and prospect databases. Many small companies rely on sales staff to keep and maintain records but this is rarely done accurately and in a timely manner. As a result information is lost and as a consequence business suffers. Further details can be found at Customer Relationship Management.


Surveys show that 70% of SMEs neither have a marketing plan nor at least do not work the plan. Yet, according to government statistics, companies that do have a plan are likely to be over 50% more profitable with higher than average turnover. And yet it is easier than ever to implement a structured plan using e-marketing techniques.

We can help you avoid the pitfall of not having a plan by helping to develop with you a plan to suit your requirements. To find out how please click Marketing Plans




E-marketing is the newest form of marketing and provides many opportunities to keep in touch with your existing customers, sell your products and services to new customers and also opens a new channel for sales on the web. However there is much legislation surrounding the use of, for instance email, to market your products and services to prospects. Anti spam legislation is just one area. The cost of not complying with the legislation is very high (up to £5000 for each occurence.)

By maximising your return and generating useful and profitable enquiries whilst staying on the right side of the Data Protection Act, abio ltd. can help to develop your e-marketing strategy. To learn more go to e-marketing.


To discuss any of these issues please use the form to contact us


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