|17 December 2002|
For immediate release
Springs Of Life is highest-rated local 7pm drama since 2001
Singapore - 17 December 2002 - Springs Of Life, MediaCorp TV Channel 8’s latest local production at 7pm, cha cha cha-ed its way into audiences' hearts last night. It debuted to a rating of 19.1% or 727,000 viewers aged 4 and above, making it the highest-rated local drama episode at 7pm since 2001! At its peak, the show rated 21.5% or 820,000 viewers. Previously, the record was held by Love Me, Love Me Not at 17.2% (642,000) in June 2001.
Springs Of Life's strong showing halved the ratings for Channel U’s acquired drama, Legendary Four Aces - it dropped from 11.1% (423,000) on 13 December to 5.9% (223,000) last night.
The 60-episode Springs Of Life brings viewers on a nostalgic trip through the 1950s, 1960s and 1970s as they follow the lives and loves of enterprising Cai Da Pao (Chew Chor Meng) and dancing sisters Su Fei Fei (Sharon Au) and Su Fang Fang (Li Lin), among other lovable characters.
Mr Khiew Voon Kwang, Vice-President of Network Programming and Promotions 8, MediaCorp TV, says, "The good ratings for Springs Of Life prove once again that local audiences prefer local content. This, coupled with the continued dominance of The Unbeatables at 9 pm mean that Channel 8 is Singaporeans’ choice during prime time."
Springs Of Life airs Mondays to Fridays at 7 pm on MediaCorp TV Channel 8.
*Figures based on data from Taylor Nelson Sofres
Issued by Group Communications, MediaCorp
For more information, please contact:
Senior Media Specialist
Tel: 6 350 3554
Tel: 6350 3716
About MediaCorp TV Channel 8
MediaCorp TV Channel 8 is the most-watched TV channel in Singapore. The 24-hour channel is also a market leader in Chinese entertainment and information in the region. Channel 8 captures the pulse and moods of city living and caters to both the viewing needs of families as well as the sophisticated and discerning urban market. Popular shows like the National Kidney Foundation Charity Show, Star Search and Star Awards are annual highlights on the channel.
Local productions have propelled homegrown artistes like Zoe Tay, Fann Wong and Christopher Lee to great fame, as well as garnered numerous awards for MediaCorp TV. Current affairs programmes like Frontline, Focus, News 8 At 10 and Singapore Today keep viewers up-to-date with the latest news and information. Variety shows like Who Wants To Be A Millionaire?, Weakest Link and Celebrity Squares are a regular staple and are enhanced with Internet presence to increase interactivity with viewers. In recent years, the channel has started a craze for Japanese and Korean dramas and stars.
MediaCorp TV is a Strategic Business Unit of MediaCorp (Media Corporation of Singapore). Besides MediaCorp TV, the Group's television arm comprises MediaCorp TV12, which runs the Suria and Central channels, as well as MediaCorp News, which runs Channel NewsAsia. MediaCorp is the largest and most established broadcaster in Singapore with a complete range of media businesses spanning TV, Radio, Entertainment Production, Press, Publications, Electronic Media and other broadcasting services.