FOR IMMEDIATE RELEASE
SiteAdvisor Announces Pending Launch of Innovative Web Safety Product
BOSTON, December 1, 2005 - SiteAdvisor, a consumer software company dedicated to protecting Internet users from a variety of Web-based security threats and nuisances, today revealed its innovative approach to Web safety and announced plans for a public launch in early 2006.
SiteAdvisor uses an easy-to-understand rating system to help Internet users stay safe as they search, browse and transact online. Among the many security threats and nuisances which SiteAdvisor's ratings disclose and help prevent are spyware, adware, spam, viruses, browser-based attacks, phishing, online fraud and identity theft.
At the core of SiteAdvisor's ratings is a massive proprietary database containing test results from millions of automated Web site visits, download installations, and e-mail registrations. SiteAdvisor's automated tests will be supplemented by feedback from Web site users, comments from Web site owners and input from SiteAdvisor analysts. SiteAdvisor accepts no compensation from tested Web sites, thus ensuring that ratings are objective and uniformly applied. The result is a rich, multifaceted, uncensored and constantly improving Web site advisory system which consumers can trust.
SiteAdvisor began operations in April 2005 and is headquartered in Boston, MA. The company's initial investors include Bessemer Venture Partners, General Catalyst Partners and several angel investors - including early investors in both Google and Skype. SiteAdvisor begins a preview version of its software on December 1, 2005 and will launch publicly in early 2006.
SiteAdvisor is a consumer software company dedicated to protecting Internet users from Web-based security threats and nuisances including spyware, adware, spam, viruses, browser-based attacks, phishing, online fraud and identity theft. At the core of SiteAdvisor's ratings is a growing database of test results from millions of automated Web site visits, download installations and e-mail registrations. Headquartered in Boston with an additional office in New York City, SiteAdvisor began operations in April 2005.
About Bessemer Venture Partners
Bessemer Venture Partners (BVP) is the oldest venture capital practice in the United States. With offices in Silicon Valley, Boston, New York, Shanghai, Mumbai, and Bangalore, the firm manages two billion dollars of venture funds, carrying on a tradition of hands-on, active venture investing that has continued since 1911. Over 100 Bessemer companies have gone public, including American Superconductor, Ciena, Gartner Group, Ingersoll Rand, International Paper, Maxim, Parametric, Perseptive Biosystems, Staples, VeriSign, Veritas, and W.R. Grace.
About General Catalyst Partners
General Catalyst Partners is a private equity firm that invests in exceptional entrepreneurs and technical founders who are building the software solution and technology platform companies that will lead innovation and transform industries. Founded in 2000, General Catalyst Partners leverages its principals' extensive operational, business development and technological expertise to provide portfolio companies with a catalyst for success through business-building and partnership development assistance. General Catalyst is headquartered in Cambridge, Mass.