For release January 17, 2006
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David M. Riley

The NPD Group, Inc.
900 West Shore Road
Port Washington, NY 11050


NPD Announces Plans to Broaden Market Definition

PORT WASHINGTON, NEW YORK, January 17, 2006 – According to leading marketing information provider, The NPD Group, annual 2005 U.S. retail sales of PC game software saw sales figures reach $953 million, a 14 percent decrease compared to the $1.1 billion generated in 2004.

PC game software unit sales were down 19 percent for the year, totaling 38 million units vs. 47 million units sold in 2004.

“While we have seen retail sales of PC games decrease for several years now, we know from talking to consumers about their online gaming behaviors that playing games on the PC, whether it's via online casual sites or through MMO subscription play, has been increasing,” said Anita Frazier, industry analyst, The NPD Group. “As a result, NPD will be launching its new definition of the U.S. PC game market this spring which will include a combination of sales from retail, downloads, and both casual and MMO subscription revenues. We expect this will add significant dollars to the PC game market size.”

Annual 2005 Top 10 PC Game Titles
Ranked by Units Sold
Title Publisher Intro. Date Average Price
World Of Warcraft Vivendi Universal Nov-04 $47
The Sims 2: University Expansion Pack Electronic Arts Feb-05 $33
The Sims 2 Electronic Arts Sep-04 $45
Guild Wars Ncsoft Apr-05 $48
Roller Coaster Tycoon 3 Atari Oct-04 $30
Battlefield 2 Electronic Arts Jun-05 $48
The Sims 2 Nightlife Expansion Pack Electronic Arts Sep-05 $32
MS Age Of Empires III Microsoft Oct-05 $47
The Sims Deluxe Electronic Arts Sep-02 $19
Call Of Duty 2 Activision Oct-05 $46
Source: The NPD Group / Point-of-Sale

About The NPD Group, Inc.
Since 1967 The NPD Group has provided reliable and comprehensive consumer and retail information for a wide range of industries. Today more than 1,400 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels and competition in order to help guide their businesses. Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, music, software, toys, video games, and wireless. For more information, visit