TNS Projects 5.4% Ad Growth - Mediapost
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| TOTAL U.S. AD SPENDING WILL rise 5.4 percent in 2006. The forecast, which is in line with predictions made by Universal McCann's Bob Coen and other leading ad industry forecasters, would generate $152.3 billion in measured media spending, according to TNS' estimates--with most of the growth coming in the latter part of the year. |
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Email and newsletter advertising are still more effective than RSS, Blogs, and PPC! Biz-community
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| Opt-in email campaigns still deliver the best Return On Investment compared to RSS (Really Simple Syndication), Blogs or PPC (Pay Per Click marketing). This is true even when all the costs related to promoting an opt-in email campaign are factored in. ...read more |
Beyond the click By: Andrea Mitchell (Biz-community.com)
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| With the declining click-through rate (CTR) being the sole and generally accepted measurement for many online advertising campaigns undertaken, the debate continues over the real value of online advertising. ...read more |
When Search Maps Your Privacy - Wired
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| The images are so detailed you can tell whether a neighbor's hedge was recently trimmed or whether the car parked in front of a favorite local eatery might belong to a friend. Such views are available online for anyone to see from some of the biggest names on the internet, including Amazon, Microsoft and Google. The companies' newly evolving local search and mapping services, where the photographic images are typically rendered as search results, make it easier than ever to scout out everything from vacation destinations to a new hairdresser. ...read more |
Can you afford not to have online in your marketing mix in 2006? Marketingweb
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| The way people around the world are consuming media is changing: just ask yourself how you keep in touch and up-to-date with the news, and you'll probably find that the Internet and the mobile phone are increasingly your media of choice. As a result, traditional media companies have needed to reposition themselves just to survive in a fast-changing market. ...read more |
Old metrics in a new era
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| Within the last month, both the Online Publishers Association and Newspaper Association of America released studies on various services that measure the usage of online news products. The two reports review the four major audience-measurement services: comScore Media Metrix, Nielsen//NetRatings, Scarborough Research and The Media Audit. ...read more |
Internet trends in 2005
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| Internet trends over the last year are subject to debate: someone with limited internet access will be more conscious of the fact that email is becoming less cryptic, while those who use it for academic purposes will notice that more information is becoming available online, with literally billions of pages accessible as we end 2005. ...read more |
Online Marketing's Hidden Costs
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| By now, you have probably received your 2006 marketing budget and are planning how to spend it. For many marketers, it may not be as much as hoped. Let me tell you a secret: your marketing spend is in actuality a lot greater than that number you received from finance, particularly if you're only responsible for the online marketing. ...read more |
Growth in local internet access disappoints - Biz-community.com
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| Solid growth in corporate usage and dramatic uptake of broadband has helped to push internet access up by 5% but, despite great expectations, expansion among ordinary South Africans has slowed to a crawl, with the dial-up market experiencing no growth in subscribers for the first time since the industry was launched in 1993, says the latest edition of World Wide Worx's annual survey. ...read more |
