I missed the first programme in the new series The Desk, but did catch the second programme.
Presented by journalist and marketing hotshot Tyler Brule, The Desk is on BBC4 and goes out on Tuesday with a couple of repeats later in the week. This is the first media show in years and according to its own marketing blurb: “promises to go beyond the spin “.
Brule has a great background in media which should have been a good reason for him winning the pitch but on the small screen, the show is not very engaging to the viewer, it is bland and fails to go beyond the spin.
But while I did like some of the coverage it gave to citizen reporting with a segment on South Korea’s OhmyNews, the rest of the coverage was nothing out of the ordinary by covering issues such as the war in Iraq.
I had thought and indeed hoped that The Desk would take a more UK-focus, rather then the global perspective it had on the show I viewed. There was a segment on how the Michael Jackson trial was being covered by the media, but that story and angle being taken had been featured many times already.
Likewise the issues affecting journalism and the media today should be covered. It needs to look at the role of the media. Overall, The Desk comes across as not very focused. It needs to become more UK focused, at least for its UK audience. And here lies the problem, The Desk has been sold into other countries including Canada and Sweden. Maybe that’s why they have tried to give it a broad world approach rather than trying to make it more local with better and relevant content.
I understand that Brule is trying to engage media in the widest possible way by featuring advertising and marketing as part of its remit, but it seems to be lots of things without being anything you won’t know about or find out elsewhere.
A media show, is something that should be on TV, but it needs to have focus. It should look at issues from a different perspective and offer the viewer a better insight into the media by really going behind the story. The Desk doesn’t really do this.
And that is the issue, The Desk doesn’t quite know what it is or what the audience wants from the show. is it about journalism, or is it about marketing/advertising. Putting the two together doesn’t work. They need shows on their own not mixed together.
How to cover the media on TV is a tough task, but The Desk is not the way to do it in its present format. I wonder what the other pitches were like to the BBC to win this coveted slot.
Maybe the BBC should have allowed all the pitches to make one show each to use as a first series and based on that, could have seen what works well with the audience.
I don’t think I really missed much from the first programme and even though I caught the second show, I may end up missing the rest of this series if it continues in this format.