When it comes to blogging, one of my favourite blogs to recently launch is The Observer. The blog, managed by Observer website editor Rafael Behr offers a unique daily insight into the running of the Sunday newspaper.
In an email interview with Journalistic.co.uk, Behr reveals his thoughts on online journalism, what newspapers should be doing online and what journalists need to do to survive in the digital age.
What do you think of the quality of online journalism and indeed blogging?
Online journalism, if I am honest, has had a patchy start. I have worked on a few websites and a couple of newspapers and I have no doubt that the time-honoured process of subbing, proofing and revising before publication that forms part of the print tradition often makes for better, cleaner copy. The limitation on length imposed by newspaper pages also teaches discipline and economy of style. I think a lot of websites - often because they are underresourced - have writing, subbing and production roles combined in one person and it is inevitable that mistakes get made when only one pair of eyes looks at a page before publishing it. It’s very difficult to sub your own copy. I stress that the problems with online journalism derive mostly from lack of resources, not lack of competence.
Blogging is very different. It is a new medium and has its own idioms and protocols. Generally I have been very impressed by what I have read - and that ranges from blogs by friends to shrewd political commentaries by complete strangers. There are a lot of excellent writers out there. I laugh out loud at things I read on the net now more often than at things I see on TV.
Are newspapers adapting well to the web? Should they do more than just merely replicate their print editions?
I think newspapers first felt the need to do *something* with the internet because it looked like a print medium and they feared obsolescence. But in many ways online publishing has more in common with broadcasting. So it’s difficult to get it right. There is a lot of rewriting of wires that goes on out there.
When you have great copy, just putting it on the internet and walking away is a perfectly decent short to medium term strategy, (whether or not you charge for it or raise revenue through advertising is another, much more complex debate). But there are simply more media outlets than there were 10 year ago. More TV channels, more technology platforms, more radio stations. Even if newspapers were to ignore the internet they would be facing a challenge to make their voices heard.
So I think the answer is yes, they should ultimately do more than cut and paste.
How difficult was it to get Observer management to agree to your style of blogging? Do you think other newspapers will learn from The Observer example which seems to be pushing with the concept of engaging direct with the readers?
Not difficult at all. Honestly. In terms of the editorial voice, I write leaders, reviews and comment pieces for the paper, so the editor(s) know how I write and they trust me to take charge of the blog. In terms of how far we go in revealing our processes - we are all learning where the boundaries are. But at the end of the day I’m a hack. I’m not going to give away any scoops. Will other papers learn? I don’t know. It’s very early days. I think British papers are behind the US and a lot of other European countries in the way they use blogging as part of their dialogue with readers.
Digital media or new media? What is your take on this, or is it just a discussion of semantics?
I’m not sure I understand the distinction very clearly. I think ‘new media’ is not a very useful term because, obviously, it won’t be new for ever. But then again, ‘old’ media is useful shorthand for newspapers, terrestrial analogue broadcasters, er.. flyposters.
If Robert Maxwell was alive, how do you think he would have dealt with online media?
A litigious man. Dead or not, I should watch what I say. In fact, I’d say that the answer is ‘very conservatively’, for the simple reason that no one has yet nailed a way of making big bucks from online journalism. It is exciting, fun, good for media, good for journalism sure. But the lucre is eslewhere on the ineternet.
Will we see newspaper owners blog eg: Rupert Murdoch?
I’d love to see Murdoch blog. But I can confidently state it will never happen, except perhaps only as a risible PR exercise.
What skills do you think a journalist needs today in order to survive in the business?
There is nowhere near enough original reporting goes on. My advice to any aspiring journalist - and to myself in fact - would be: get out of the office more, get up from the computer for at least a morning (or take the laptop with you) and go get a new story. The most valuable commodity in journalism across all media is still the scoop.
Is the future “multi-skilled” journalists where they work across all media (TV, radio, print, online, emerging) or will there be room for those who specialise in just one area eg: just reporting, just working on radio. What is your take on this?
I think there will always be room for specialised journalists. But as in every profession, the bar will be raised in terms of how quickly people can adapt to new technology because training and supporting Luddism costs money.
Will newspapers need to do more with blogging and how will their journalists find the time to blog as well as do their other shifts?
Newspapers probably won’t be obliged to write blogs. But they will certainly end up reading them.
Which 3 websites/blogs do you find most essential to use on a regular basis.
For blogs, it’s too hard to say. It changes with my mood. For example, I follow Larry Lessig because I like to geek out on IP/internet issues, but he wouldn’t be in my top three. I keep an eye on Boing Boing. But as I say, it depends on mood.
And websites? (With the caveat that obviously I also hereby plug all Observer and Guardian Unlimited sites).
Three off the top of my head: The Onion - some editions better than others, but at its best, it’s genius. Bbcnews.com - sets the standard for what a news website should be. Anorak.co.uk - because I don’t have time to read the tabloids but it’s useful to know what’s in them.
What technology could you not do without?
Not much to be honest. Give me a decent computer, a good connection and a phone and I’m alright.