Access keys help
Where I Live
A-Z Index
watch listenBBC Sport BBC Sport
UK version International version About the versions|Low graphics|Help
BBC News
BBC Weather
Last Updated: Sunday, 15 January 2006, 14:23 GMT
Crucible event gets new sponsor
The World Snooker Championship will be sponsored by online casino for the next five years after signing a multi-million pound agreement.

Embassy's sponsorship ended last year due to a ban on tobacco advertising.

Sir Rodney Walker, chairman of World Snooker, said: "This is a very exciting and important day for snooker.

"We've secured the future of the World Championship, signed a five-year agreement with BBC TV and now we're able to reveal this new sponsorship."

On Friday, it was announced that the Masters, the sport's most prestigious invitation event, had secured Saga Insurance as its new sponsor.

Snooker has been forced to look for new financial backing after government legislation banned tobacco sponsorship. has also become an associate sponsor for the other premier UK events in the snooker calendar, the Masters, the Grand Prix and the UK Championship.

"Snooker is a national institution in the UK and is booming overseas, and we are excited to be playing a part in taking the sport into a new era," said's chief executive John Anderson.

Links to more Snooker stories



The BBC is not responsible for the content of external internet sites


E-mail services | Sport on mobiles/PDAs | Headlines for your site

Back to top

Sport Homepage | Football | Cricket | Rugby Union | Rugby League | Tennis | Golf | Motorsport | Boxing | Athletics | Snooker | Horse Racing | Cycling | Disability Sport | Winter Olympics | Olympics 2012 | Other Sport...

Video and Audio | TV/Radio Schedule | Scores & Fixtures | Have Your Say | Photo Galleries

Sport Academy | Health & Fitness | Fun and Games | Question of Sport

Northern Ireland | Scotland | Wales

BBC Sport Academy >> | BBC News >> | BBC Weather >>
About the BBC | News sources | Privacy & Cookies Policy | Contact us
banner watch listen bbc sport