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5TH AVENUE candy bar

5TH AVENUE candy bar
First introduced in 1936, this milk chocolate peanut butter bar contributed to the war effort—and is still enjoyed today.


Milk Chocolate
Milk Chocolate

William H. Luden (1859-1949) launched his fledgling candy business in 1879 and offered an extensive line, including cough drops, hard and soft candies, chocolates and marshmallow products. Unlike many confectioners during that time, Luden manufactured his own chocolate for his chocolate novelties and chocolate-coated candies. In 1936, he introduced the 5TH AVENUE candy bar, a milk chocolate bar with a crunchy peanut butter center.

World War II forced Luden’s to concentrate production efforts on Luden's menthol throat drops and 5TH AVENUE candy bars for military use. Immediately following the war, Luden's reverted to producing a full line of confectionery products including the famous Luden's menthol throat drops and 5TH AVENUE candy bar, as well as penny candy consisting of ladyfingers, pillowcases, mint patties, penny jujube novelties, penny hard candy, penny coconut novelties, cast marshmallow novelties, and a line of penny sugar-rolled jellies.

1859 William H. Luden, founder, born.
1879 W. H. Luden Candy Company established.
1928 Acquired by Food Industries of Philadelphia, a holding company owned by the Dietrich family.
1936 5TH AVENUE candy bar introduced.
1980 Queen Anne Candy Company, Hammond, IN, acquired by Luden's Inc.
1986 Acquired by Hershey Foods Corporation.
2001 Luden's throat drops business sold to Pharmacia.
Nutrition Information

Kosher Status: OUD
Serving Size  1 bar (56 g)
Amount Per Serving %DV *   
Total Calories 280
  Calories from Fat 130
Total Fat 14 g22%   
  Saturated Fat 5 g25%   
  Trans Fat 0 g 
Cholesterol 0 mg0%   
Sodium 140 mg6%   
Total Carbohydrate 35 g12%   
  Dietary Fiber 2 g8%   
  Sugars 27 g 
Protein 4 g 
Vitamin A 0%   
Vitamin C 0%   
Calcium 2%   
Iron 2%   
*Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs:
  Calories: 2,000 2,500
Total Fat Less than 65g 80g
  Sat Fat Less than 20g 25g
Cholesterol Less than 300mg 300mg
Sodium Less than 2,400mg 2,400mg
Total Carbohydrate 300g 375g
  Dietary Fiber 25g 30g
Hershey's goal is to keep each product's nutrition information up-to-date and accurate but please consult the label on the product's packaging before using. If you notice that something is different on a product's label than appears on our website, please call us for more information at (800) 468-1714.
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