|Theme Park Logo to Appear on F1 Cars During Race on Sunday
ST. LOUIS (June 30, 2005) – Busch Entertainment Corporation (BEC), Anheuser Busch’s family entertainment subsidiary, today announced that SeaWorld Adventure Parks will represent the company on the BMW WilliamsF1 cars of Mark Webber and Nick Heidfeld during their race this weekend in Magny-Cours, France.
Webber and Heidfeld will feature the logo that represents all three U.S.-based marine life adventure parks – SeaWorld Orlando, SeaWorld San Diego and SeaWorld San Antonio – on the airboxes and nose cones of their Formula One cars during the race and pre-race qualifying and practice sessions.
“We’re excited about partnering with Mark, Nick and the BMW WilliamsF1 Team for Sunday’s race,” said Robin D. Carson, corporate marketing vice-president, Busch Entertainment Corporation. “Having SeaWorld imagery on cars is a rare opportunity for us, and we know the increased visibility will not only reach avid Formula One racing fans and Budweiser beer drinkers but also thousands of potential visitors to our parks in the United States.”
Budweiser, an official sponsor of the BMW WilliamsF1 Team, first joined forces with the race team in July 2003 and expanded its partnership last year.
The 2005 French Grand Prix – the 10th stop in the championship series – will be held Sunday at the Circuit de Nevers, located about 150 miles (240.4 kilometers) south of Paris. Practice sessions are scheduled for Friday and Saturday with qualifying set for Saturday and the race on Sunday.
Budweiser Racing teams have produced 38 national and world championships in all forms of racing, including stock car, open-wheel, unlimited hydroplane, offshore boat, off-road and drag racing. Budweiser also currently sponsors NASCAR NEXTEL Cup Series driver Dale Earnhardt Jr. and NHRA Top Fuel driver Brandon Bernstein.
WilliamsF1 is one of the world’s most successful Formula One companies. Formed in 1977 by Frank Williams and Patrick Head, the company has secured 16 FIA Formula One World Championship titles. The company today employs more than 500 personnel on a 40-acre technology campus outside Oxford, UK.
SeaWorld Orlando, SeaWorld San Diego and SeaWorld San Antonio are Anheuser Busch Adventure Parks. Other parks operated by Anheuser-Busch include: Busch Gardens Tampa, Busch Gardens Williamsburg (Va.), Adventure Island in Tampa Bay, Fla.; Water Country in Williamsburg; Sesame Place near Philadelphia; and Discovery Cove in Orlando, Fla. For more information, visit www.seaworld.org, www.4adventure.com or www.anheuser-busch.com.
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