Ad for Whenever menstrual pads (September 1987, U.S.A.)
By the 1990s many companies world wide put small
pouches into their packages of pads so a woman could carry a single
one, concealing it, and use it to contain the used pad before throwing it
away.
Note "thoroughly discreet"
("discreet" appears three times in this ad) and "incognito"
among the large text; they appeal to concerns of American women, who are
more worried about being suspected of menstruating than women in many European
countries; compare a Camelia ad from Germany.
