Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
Google Analytics has the enterprise level capabilities you'd expect from a high end web analytics offering and also provides timesaving integration with AdWords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.
Google Analytics is one way we invest in our advertisers and everyone else who wants to create quality content on the web. With Google Analytics, you can get started today creating targeted, ROI-driven marketing campaigns and improving your site design and content.