Well, after over two years with BT Yahoo (and previously BT Openworld) as my broadbad provider, I’ve take the plunge and decided it is time to leave them and find another broadband provider for a better price.
First of all, let me say, BT Yahoo has been excellent as a provider of broadband. I don’t recall more than two occasions in over two years when it has been down. And even when it was down, one occasion was for a few hours and the other about hour. Annoying when it happened, yes, but it can happen from time to time.
My reason reason is purely based on price - BT Yahoo is way too expensive compared to others and importantly, where BT Yahoo offered a quality service and others not as good, the “others” have now caught up and improved themselves.
My first year of BT as a broadband provider was a freebie, so can’t really complain from March 2003 to March 2004 about the pricing, but since then, I’ve been paying. Usually it’s £26.99 but various months I’ve been charged £20.25 as part of BT’s policy to retain customers who when calling up and requesting the MAC - special code number you need to give to another broadband provider if you want to leave and migrate to them.
But Friday 14 october 2005 is the day when I was informed by email that my current promotional rate of £20.25 was going to change back up to £26.99. So I called up BT Yahoo and the best they could offer would be 10% off £26.99 a month if I signed up to a new one year contract.
Some will say, the better the devil you know. But a 2meg connection from other providers is much cheaper and the quality of service can be just as good.
After an hour or so of some serious surfing and looking at user comments, both complaints and saying good things, I decided to go for UK Online.
I remember them from years ago. UK Online was launched by Italian technology company Olivetti. By 1996, the company was sold to Easynet. Why do I remember them? Well, a few hours before the company was sold to Easynet, I got a tip-off about it from a reliable source and ran it as an exclusive in my technology column on Teletext. It was a great scoop for us to have.
After that UK Online continued. But a few years ago, as a brand within Easynet, it started to make some major impact with broadband and offering some great prices by undercutting everyone and having a business model that allows it to also make money.
With my MAC I decided to go with UK Online and for £14.99 I will have a 2meg connection enabled on my phoneline within the next few weeks.
BT Yahoo wants £26.99, UK Online wants £14.99.
Even with a 10% discount, BT Yahoo for me would be over £24 a month, so why would I or indeed anyone outside of a contract wish to start with BT Yahoo and its current pricing.
Sure there is some hassle for moving to another provider, but it’s not that complicated and if it saves you atleast £10 a month and provides atleast the same level of service you are getting, then you should also consider leaving.
Of course, I may regret the move if UK Online doesn’t provide a good service. But looking on the web and in various forums such as ADSLguide, I thnk I have made a good decision.