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Shibuya Yuuri was an ordinary high school student with no truly outstanding features aside from his love for baseball. At least, he was, until he tried to break up the bullying of another student and was dunked in a toilet, which sucked him into another reality - one in which his black hair and eyes marked him as the successor to the title of Maou, or Demon Lord. Unfortunately for Yuuri, he has no knowledge of this kingdom, its customs, or how to go about ruling it... should he even survive to his coronation.

Despite its sometimes serious veneer, Kyou Kara Maou is first and foremost a comedy, though it grows into an adventure as the story progresses. Even the Yaoi Guys scenario of Yuuri ending up engaged to Wolfram is played for laughs - Please don't slap someone unless you mean it. Along with Wolfram's brothers (Gwendal and later Geigen Huber) and half-brother (Conrad), their mother Cheri, and a few other noteworthy mazoku (lit.: demon tribe), Yuuri might just live long enough to be acknowledged as Maou and bring peace to the world which is currently split along human/mazoku lines... But is fomenting peace really what a Demon Lord should be doing?

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This series provides examples of:

• Bishonen Boy
• Catch Phrase ("Normally, it's not my nature to threaten or kill, but I won't have any pity this time. I'll send you down a path of evil to make your own hell." - the Maou)
• David Versus Goliath (Yuuri's duel against Wolfram)
• Everybody Is Single
• Fanservice
• Fish Out Of Water
• Gadgeteer Genius (Annisina)
• Hair Colors
• Heroic Sacrifice
• Medieval European Fantasy
• Never Found The Body (all they found was the arm)
• Noblewomans Laugh
• The Ojou (Cheri, Annisina, possibly Gisela)
• Oracular Urchin (Ulrike)
• The Ordinary High School Student (Yuuri)
• Ronin (Geigen Huber - Gwendal's cousin)
• Running Gag (Annisina's forcing Gwendal or Guenter (or both) to assist in her various demon-magic-based technology experiments)
• Shoot Your Mate
• Sword Fight
• Trapped In Another World (and, occasionally, trapped in the original one, too)
• We Are As Mayflies (the mazoku live much, much longer than humans)
• Yaoi Guys (played up for every laugh it's worth)

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