REWIND
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The slow decline of the NYC Indie.
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By J. R. Taylor
Boy, do I remember plenty of great independent video stores. A few small chains, too. These were
places crammed full of some of the most bizarre Great Lost Films and Insane Schlock ever made available
to the viewing public. There'd be all the usual recent box-office hits, of course, but they were
competing for space with certain oddities that I've yet to see again on a video-store shelf.
It was a good time to be a film fan in Birmingham, Alabama. That was probably
true for people like me in lots of secondary cities. Take a look at all those silver labels on the VHS
tapes in my office. I've got piles of wonderful, old, crappy films that were once the property of
mom & pop shops in such exotic places as Oklahoma City, Pittsburgh, or Troy, New York. All those
stores are gone now.
Come to think of it, so are the remainder stores on Canal Street and 14th
Street where I bought all those old tapes on the cheap.
I'm surprised that none of those tapes came from Birmingham's own Video
Xpress chain. That company would buy up multiple copies of the most absurd and useless releases
imaginable. Those stores were closing by the time I came to New York City in '91, of course. I wasn't
surprised to find that Manhattan couldn't offer anything comparable. The 42nd Street grindhouses
couldn't compete with the all-night Dario Argento marathons at Birmingham's drive-ins, either.
There was one impressive video store, though, and it was at the entrance
of my first Manhattan apartment. I wasn't expecting much when I stopped inside. Instead, I found
the video store of my dreams. By which I mean there wasn't a single video in the store that was produced
after 1986. I never found out what the store was serving as a front for—nor did I care, even
though the "clerks" were certainly irritated every time I came in and actually made them dig up that
rotting VHS of, say, Ciao, Manhattan! on the Pacific Arts label.
Hadn't seen a pristine copy of the 1982's fine Alone in the Dark for a while, either, with stars Martin Landau and Jack Palance still years away from their proper
comebacks. Sorry to interfere with the day's real business, but I had films to watch. Actually,
I always dreaded pulling the wrong film from a shelf that would trigger whatever hidden chambers
hiding the store's dark secrets. Or maybe it would've been as simple as bringing a copy of Reefer
Madness to the counter.
Since I had to get cable for decent reception, I was pretty much set for
late-night screenings of more-recent useless crap. (I'd never bothered to get cable in Birmingham,
since the UHF stations there would routinely program whole weeks of Andy Milligan or Cherie Caffaro
films.) I would've probably missed out on the whole Hong Kong cinema craze if I hadn't stumbled across
that old theater in Chinatown that used to serve up great dumplings at the concession stand. I knew
about Kim's Video, but I wasn't going to endure those douchebags behind the counter there unless
it was absolutely necessary.
My pseudo-store, however, eventually folded—without assistance
from the police, as far as I know. That would've been around '93, by which time you could keep Kim's
clerks in their place by calling them "Tarantino." Actually, that original Kim's location on St.
Marks had already become a lot less of a big deal. Snide elitist video clerks had joined their twins
in used record stores as a tired joke way back in 1987. It's like Jim Rockford explained to old cellmate
Isaac Hayes after he tried to look tough by crumpling up a beer can: "Aluminum cans—we're
all tough guys now."
Or, in this case, film geeks. It's no wonder that the big chains were able
to step in so effortlessly. I probably had to maintain at least 10 different video store memberships
between 1995 and 1998, and I can't remember more than maybe three stores by name. None of them was
particularly noteworthy in service or stock. There remain a few survivors such as Champagne Video,
but Seinfeld reruns have probably kept that place alive
If one store didn't have the tape I needed, the other likely did. Otherwise,
I was overnighting bootleg tapes from Seattle or Florida. I never expected to stumble across a really
bizarre find in the stores. The boom period of superweird product being churned out to fill up video-store
shelves was long over. To quote legendary local filmmaker Roberta Findlay, "There were no more
video companies left to sell garbage to."
There was pretty much an established balance between cultish items,
box-office hits, and cool classics. Every video store was a hipster depot by default. If a Kim's
location insisted on having a section dividing films by cinematographer—with a sign marking
the area as "Masters of Light"—well, hey, knock yourself out. It was probably the bright
idea of that clerk with the ludicrous Echo & the Bunnymen tattoo. What could be more harmless?
There were still evil empires, though. For example, there was the day
that Blockbuster Video came to Chelsea. Maybe their stores were already all over the West Side,
but it was kind of a surprise to see one on my block. The local Video Blitz store across the street—notable,
as I recall, for an impressive stock of MGM musicals—gamely refused to close their doors.
That was admirable, but I still had to use my Blockbuster card a few times. Can't regret it, either,
since that allowed me to once see two kids being told that they couldn't rent a horror film with an
R-rating.
"Shit," said one of the innocent tykes, "why the fuck is it rated R?"
Anyway, that Blockbuster got blitzed against all odds, and is now some
equally ludicrous retail space. Video Blitz should be sponsoring one helluva Gay Pride float every
year—if it's even still open nowadays. I quit paying attention around 1999. I'd moved into
a place near TLA Video in the West Village, and that pretty much took care of my video needs. The sole
exception was when I'd take the PATH to Video Rent-All in Jersey City—still at Christopher
Columbus Drive at the Grove Street station—which continues to feature an amazing stock
of sun-faded product from defunct video lines such as Magnum, Vestron, and CIC.
And they're not even a front for some criminal activity. Video Rent-All
might even be the only local video store where you can rent a VHS of Mickey Dolenz's immortal Night
of the Strangler. Or maybe I'm wrong. Don't expect me to be 100 percent on the facts here. It's
not like I was taking notes—except maybe for the occasional New York Press "Best
Of" issue. You're better checking off someone's rental habits as detailed in some old fanzine.
Remember those? They're about as obsolete as my Sony Betamax Video 45 of Rubber Rodeo songs. Now
let's put all this nostalgia behind us and go check out a blog about DVDs.
Volume 18, Issue 26
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