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Keira Knightley / AFP
In demand ... Keira Knightley / AFP

WHEN the wholesome, clean-cut actress went head to head for the top job with the scandal-plagued supermodel, perhaps the result was predictable. Keira Knightley was the $2.5 million winner.

Hollywood's hottest property will replace Kate Moss as the face of Chanel's Coco Mademoiselle perfume when her contract expires at the end of the year.

But if the snub was a disappointment for Moss, there was worse to come.

Knightley, 21, was voted the world's sexiest woman in a FHM magazine poll, while the 32-year-old Streatham-born model only just scraped into the top 100 at number 87.

Chanel dropped Moss from its main fashion line in the wake of a cocaine scandal, but she continued to feature for Coco Mademoiselle.

The company refused to say whether the decision was connected to her private life - she was pictured apparently snorting drugs - or her relationship with rock star Pete Doherty.

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